Tuesday, January 17, 2017

A simple Overview of Multiple Retail outlet Views in Magento

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Monday, January 16, 2017

How to employ your ecommerce Magento App data wisely

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Data has been wish considered the imperative asset for businesses. therefore be it your shopping website or your e-commerce Magento App, you can't overlook the importance about utilizing all one data that is associated with your business.
Brands Have therefore, understood one value of one data with that's why they believe in employing these figures to fuel their business decisions. provided you also want making your e-commerce Magento App for Android or iOS stand out, later we will tell you about how you can use this data for an betterment about your commerce.

belief more : https://productsdesignercanvas.com/ - https://productsdesignerpro.com/ - Magento multi vendor magebay - https://bookingsystempro.com/

GATHER & fuse

one biggest step towards utilizing one data is to gather it from every sources. Even though we are currently referring to the app, but it is important to Have Vary metrics set to categorise and gather data from all channels. As you Have figured this out, you need to join together an gathered data. In order to stay data focussed, you need to utilize analytics kits which will help you accumulate with combine the data in order to receive something meaningful out about it.

ANALYZE INSIGHTS

You have to Have thought that to manufacture Magento mobile app for your e-commerce store would be enough. Wrong! It is simply the platform for you to sell with build revenue. notwithstanding, this platform along and right analytics kit will help you discern an patterns and behavior of customers. Remember, it every comes down to Have the correct kit to unearth an insights so that you can generate some ones good decisions.

ACTIONABLE DATA

Data may be used to drive action. Based on what data you getting from your e-commerce Magento Mobile App, you can operate it to further make certain that customers perform the action. Now remember, this data is only helpful As long Once you use it to drive one action. From beginning to end, one data can be used to influence action(s).
You would be capable to hit one revenue goals provided you use the data crucial to your commerce by accumulating, incorporating, analyzing and turning it into one actionable decision. venture these tips and experience the significant growth in your e-commerce Magento Mobile App sales.
Don't Having one app? Don't worry, hit one button below to submit an request for free!

Sunday, January 15, 2017

TOP 7 BEST MAGENTO 2 EXTENSIONS FOR WHOLESALE AND B2B BUSINESS

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Wholesale, with its basic feature of selling goods in large quantity, requires a specific sales policy. For Magento store owners targeting for large-scale buyers, the default Magento 2 may not provide enough good functions to support them. Hence, we list out these 7 best extensions which will be a big help for Magento 2 wholesalers to boost your business and gain customer satisfaction.

Simplify order process and enhance product display

Wholesale fast order

The extension is an ideal choice for Magento store owners to limit customers abandonment from your page due to complicated purchasing process by reducing time for searching and selecting goods.
A new CMS Page named “Fast Order” will be added to your Magento store. A search box with autocompleting keywords when typing some letters is available to make a better product searching process. Once finding the item, wholesale buyers can simply fill in the desired number in a quantity box. At the same time, a popup also supports choosing product options without leaving the CMS page. Moreover, it’s even better with the CSV import function for simple products without custom options. Bulk ordering is now easier than ever.

Wholesale_Fast_Order_for_Magento_2_-_Quick_order_on_Fast_Order_FormAdd multiple products to cart

This is another great module for mass selection from product list pages like search result page and category page. On top of that, it is featured with the popup function of Ajax Add to Cart so basically you are having the features of two extensions customized in one.
The extension provides a checkbox and a quantity box next to each product in product list pages. Customers can tick on many items at one time, choose their desired quantity and a click on “Add all to Cart” button is the last step to make everything go to Cart simultaneously. The popup feature includes two kinds of popup. The Ajax popup works well with both single-adding and multiple-adding for product options selection. And the success popup will definitely be loved by customers for reviewing items which were added to Cart.
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Configurable Product Grid Table View

If your Magento 2 store is focusing on wholesaling of configurable products, then this is all you need. It enhances both display and order process for various children products.
First, the extension helps to show all children products of a configurable product in a neat table. Each one goes together with its availability and  unit price. Moreover, quantity box supports adding multiple children products to cart at the same time. The details of quantity and total will be auto updated right next to the “Add to Cart” button. For wholesale buyers, this is indeed the best way to purchase configurable products conveniently.
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Customize price policy for wholesale

Price Per Customer

If you are seeking for a way to set up a special offer for each wholesaler based on your partnership with them, this extension allows you to do that easily.
The module allows you to set different prices for the same product for each customer. With this feature you can set fixed price, promotional price, and also offer additional discount on top of special reduced price. For buyers with large-scale order, setting up an attractive price policy will surely encourage them to buy even more. In addition, you can easily customize your own price offer for each customer at the Magento backend from customer configuration.
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Cart2Quote

For wholesale and B2B business, negotiating prices and terms with your customers plays an important part in closing the deals. The extension will help you to communicate well with buyers in the process of making quotation.
The assigned customer groups will be shown the “Add to Quote” button instead of the normal “Add to Cart”. You can start the quotation process from your Magento backend. When customers call in and request a quote, you can create a new quote and send a PDF proposal in mere seconds. The module will calculate a standard price based on your Magento tier prices, shopping cart price rules or customer group prices. With this option switched on, the quotation procedure is now 100% automatic. Moreover, admins are allowed to assign sales rep to customer to keep up a good relationship with them.
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Set shipping and payment method suitable for bulk order

Shipping and payment method per customer group

The act of assigning different shipping and payment method to specific customer group can create a better strategy aiming to prioritize potential and superior customer group. It is sensible to state that the wholesale group should be given priority during checkout process than the general or not-logged-in group.
Admin can freely select one or multiple customer groups for each payment and shipping method which is listed at the Magento backend. Instead of a being confused by a long list of shipping and payment methods to choose, buyers now can speed up the process of checkout. Moreover, you can choose a preferable shipping and payment method which can secure the transaction as well as save cost.
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Restrict product display and actions only for wholesale buyers

Customer Group Catalog

This is a must-have extension for Magento store targeting for both wholesale and retail. It allows business owners to hide some products from certain customer groups and show them to the other ones. Hence, you can freely set up limited items only for wholesale buyers.
You can adjust for certain products or categories to be available only for specific customer groups. The module helps you manage private sales quickly and efficiently. Admins can easily hide pricing for certain Magento 2 customer groups or replace it with a custom CMS-block. At the same time it is possible to set the ‘Call for price’ block instead of ‘Add to cart' button or redirect users from hidden pages to 404 page or CMS-pages.
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Conclusion

With the above extensions to support bulk order from the selection step to checkout process, we hope Magento store owners can boost sales and also spread their business in the wholesale section. In the future, we will continue our blogging for more Magento tips and recommendation so don’t forget to visit us often or subscribe for our newsletter. If you help any question regarding Magento or just simply want to suggest a new topic, we are very glad to have your thoughts in the comment section.

Wednesday, January 11, 2017

How to choosing the best keywords for SEO campaigns

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You think what is an purpose of SEO ? one keyword is pushed up an soon position about Google?, one answer is “NO”. Effective sales, build brands and increase sales – which is the ultimate perfection about SEO. Before achieving that idealan meanwhile step we need to do is to research keywords, this is the of the special steps to your site getting a high position in an SERPs. so how to select one best keywords for one SEO campaign?How to choose the best keywords for SEO campaigns

Search analytics.

Determine market segmentation will scope to: age, geography, profession, personality and disadvantages Once well At the time advantages … to choose appropriate SEO keyword phrases . Research keywords and sort the keywords: difficulty keywords , level of competition, keywords target, relevant keywords in the scientific manner to facilitate an planning Content Marketing
Customers often long keyword searches such as: Magento multi-vendor extension, product designer online kit … then, you should push one keywords with low competition level or average later implement one SEO plan for the keyword brief, why do so? because generally one brief keyword has the very high competitive level, it takes one desire time to your website get high position on one SERPs.

the keyword research process.

meditate and search for related keywords through Google suggest
employ the keyword research kits similar to Google Adwords tool, Google Trends, Google insight Search, Google Search Box to research with rank keywords according to the level ofselection of keywords and search for applicable keywords.

an keyword ideas

First: according to an tendency and line featured events
the prestigious news page they often write articles according to lines events. As there is one event that featured they often Have other articles related to an event line to engage one reader. We should also present one article content thus to increase views on one Website. at the time of the bum line, there are events we can write articles with keywords related to help website has one higher position on the rankings about google. For example: tsunami event in Japan, next the articles related to an keyword “Japan” needs to be exploited.
Second: SEO keyword hierarchical
  • SEO products keywords , services: Magento Product Designer, Booking System Pro, Web conceive …
  • SEO classification keywords: Magento Extensions, Magento 2 Extensions …
  • SEO label keywords: Booking System Magebay, Magebay Product Designer Modules.
Thank you for reading one article, any questions please comment below. In first posts I will share with you the keyword research tool.
desire you success!

Monday, August 29, 2016

Learn how to Insert a New Tab in Consumer Editing Web page in Magento 2

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Permit me to share the precise steps that you just’re going to do in this Tips on how to Insert a New Tab in Person Modifying Web page in Magento 2:
  1. Create the file \app\code\InventorySuccess\
etc\adminhtml\events.xml
  1. Create the file \app\code\InventorySuccess\Observer\
Permission\Warehouse\ViewBlockAbstractToHtmlBefore.php
On this subjectwe are going to attempt to insert a brand new tab in to user editing page in magento 2. We are going to use the occasion view_block_abstract_to_html_before to do it:

Step 1:

We have to create the file
\app\code\InventorySuccess\etc\adminhtml\occasions.xml:

Step 2:

We'll create the file \app\code\InventorySuccess\Observer\Permission\
Warehouse\ViewBlockAbstractToHtmlBefore.php to name the tab that we need to insert:
After whichyou will note it like :
The 2 steps I point out above is the shortest course of for you to Insert a New Tab in Person Editing Web page in Magento 2 . With this guideyou can manage new tab in Magento 2 easilyEvery retailer has a New Tab in User Enhancing Web page in Magento 2 with many attributes.
Thank you for reading this post. Good luck to you!

Tuesday, May 10, 2016

Copy & paste comes to Bing Ads UI

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Bing Ads has rolled out a handy update, bringing the ability to copy and paste keywords and ads within the web interface.

You’ll now be able to add keywords and ads to new campaigns and ad groups without having to either use Bing Ads Editor or enter everything in manually in the UI. Just as in Google AdWords, there are now new copy and past options under the “Edit” tab on the Campaigns tab. Control+C and Control+V also work.

Once you copy what the ads or keywords you want to add, just navigate to the ad group where you want to include them and paste. You can opt to pause them once added and choose whether to include the keyword bids and destination URLs.


(Some images used under license from Shutterstock.com.)

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How to make SEO a company-wide habit

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A few months ago, the Content Marketing Manager at a client’s organization reached out to me, asking if we could provide his copywriting team with an SEO training session.

I was floored! We had been optimizing the majority of their content for years, but they had never shown any interest in doing it on their own.

Why the sudden change? A new VP of marketing had come on board with search experience and wanted to make SEO a priority across the entire marketing department.

After years of trying to get them engaged, all it took was a new person to come in and make it happen. And now, it’s become the norm for individuals within the department to consult us on SEO matters. Amazing!

Coincidentally, this all occurred as I was reading The Power of Habit by Charles Duhigg, a book that looks at habits, how those habits are formed and how businesses have used the habits of their consumers to market to them

It got me thinking… How do we make SEO a company-wide habit within our organizations? After all, we know that the SEO team can’t do it alone.

While I don’t have all the answers (yet), I think a few of these can help:

Get executive buy-in

In the story I mentioned above, SEO became a department-wide initiative because the new VP made it so.

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The problem is that not every executive is going to come in and advocate for you. In fact, the majority probably won’t. So, how do you get them on your side?

Work with your internal advocate

If you work at an agency, you have a contact within your client’s organization who works to get your recommendations implemented and keeps the program moving. In my experience, they are usually organized, knowledgeable and amazing at managing relationships within the company.

They are also key to the agency’s success. To help them advocate for you (and themselves), make sure they have the information they need to present to the higher-ups. Find out what KPIs the exec is tasked with hitting, and put together some data around how the SEO program can help them reach that goal.

Show them the results

Whether you are on the agency side or the in-house SEO manager, executives care about money. If you can show them your efforts are driving sales and revenue, and it’s a key part of the marketing program, it’ll be hard for them to deny the need.

However, if you want them to be the SEO habit-driver, you also need to show them how everyone within the team is involved.

They need to understand why the web development team should be thinking about SEO implications and why the PR team should be working with the SEO team to acquire not just mentions, but bylines around key themes and topics.

Go team!

Make it easy

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You know what people hate? More work. It’s often the reason other departments don’t want to work with SEOs. They think they will get more work.

The thing is, they aren’t wrong. Adding an extra step to a process is, in fact, more work — but when that little bit extra pays off, the results can be beneficial for everyone.

To make SEO easy for those around you, consider the following:

  • SEO cheat sheets. We often provide our clients’ copywriting teams with an SEO one-sheet, breaking down the elements they need to consider when creating a blog, white paper, or other piece of content. This includes elements like title tags, cross-links, ALT text, calls-to-action and more. The idea is that they have it in front of them and can simply reference it when they have a question vs. having to ask someone or search online.
  • Dedicated SEO email or chat. If you can get a person even thinking about SEO, you want to make sure you answer any questions they have as soon as possible. If they have to email your contact, who then has to forward it on to you, too much time can pass — and by the time they hear from you, they’ve already gone ahead and implemented what they were doing without your input.

    To avoid this issue, set up a dedicated email that can shared be shared across the team (ex: seo@company.com) or give them a dedicated Skype/chat name they can use when they have questions.

The less friction people encounter, the easier it will be to form a habit.

Provide positive reinforcement

Have you ever trained a puppy? Just kidding. But in all seriousness, as Duhigg points out in the book, the more positive reinforcement you can surround yourself with, the easier it is to break a bad habit or create a new one.

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So make sure you are giving your team as much positive reinforcement as possible when they are making SEO part of their process, make sure you

  • include other departments in SEO reporting;
  • call their success out in meetings; and
  • send email congratulations for wins.

Make it about them. Your success is often dependent on theirs, so show them how they are making a difference.

Truthfully, they may have no idea. The development team has been amazed when we showed them how a redirect they implemented helped drive a huge number of new visits and leads. While they aren’t on our side for everything, they now often consult with us before making changes.

Check in

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As SEOs, we know we must be continually working to make our sites and brands better. It’s certainly not a “set it and forget it” type of program.

However, I do find we’ll often work with a department on a specific item and then never follow up again. That’s not how you build relationships, and it’s certainly not how you help drive habits.

Whether it’s weekly, monthly, bimonthly or whatever, don’t forget to check in with the folks you aren’t working with on a daily basis. A quick email or phone call just to say “Hi,” thank them for something they did or ask if you can help with something can go a long way.

The point is to keep yourself and SEO top of mind. Plus, if they like you, they’re more apt to help.

Final thoughts

Creating a new habit is hard, and doing more work isn’t always fun. The key is to make everyone part of not just the process, but the success. If you want others to believe in SEO, you need to show them why they ought to — and more importantly, how it benefits them.

Hopefully, these tips can get you started, and SEO will become a company-wide habit in your organization!

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.


(Some images used under license from Shutterstock.com.)

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Success is an illusion if you can’t measure it; learn how at SocialPro

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Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments.

SocialPro has sessions designed to help you demonstrate the results you’re achieving and report it effectively to your managers. Topics include:

  • Credit Where Credit Is Due: Demystifying Social Attribution
  • What Your Social Data Should Be Teaching You
  • Generating Social Conversions & Leads
  • Measuring Up With Social Analytics

View the entire agenda now.

Combine these sessions with SocialPro’s focus on earned, owned and paid social advertising, and you’ve got the recipe for success from the wide end of the funnel to the narrow.

facebook keynoteBreaking news!
We’ve are excited to announce that Wei Kuan Lum, head of Facebook’s SMB business marketing, will be delivering our opening keynote. She is a growth hacking evangelist (acquisition, retention, content, programmatic) focused on driving growth for B2B and B2C startups and Fortune 100 companies.

See the entire speaker lineup here.

The early bird gets the savings

Register for SocialPro by May 28 and pay $1,495 — Rest assured, your investment will be worth every penny. We guarantee it.

You’ll get two days of keynotes, measurable tactics, networking with the pros and conference amenities for an exceptional value. Register Now!

–The SocialPro Conference Team

P.S. Attractive team rates are available. We can help! Email registration@socialproconf.com or call (877) 696-7401, Monday through Friday, 9 a.m. to 5 p.m. ET.


(Some images used under license from Shutterstock.com.)

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Beyond authority: guiding metrics for lasting links

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Guiding Metrics

I recently attended a search conference and had the opportunity to converse with attendees from a wide range of fields, with varying SEO backgrounds and experiences. After many interesting and engaging conversations, a common takeaway stood out to me:

People are hung up on technical SEO metrics.

I remember multiple questions like, “What’s your minimum threshold for Trust Flow?” or, “Okay, you get relevant links, but what is the average Domain Authority?”

I shared my observation with our sales team when I returned, and they confirmed this was a common theme among their contacts. It seems my peers in the SEO industry have noticed this trend as well.

While I do believe SEO metrics like Domain Authority or Trust Flow are important and useful, I also believe they require context — and there is more to the story when it comes to evaluating link prospects.

Link acquisition is a nuanced, difficult practice, but I want to walk through my own perspective on the link metrics that lead to securing real links that will make a lasting difference.

Relevance

The number one key to acquiring worthwhile links is relevance.

Relevance provides both a starting point for evaluating your campaign and a continuing guide. Above all other factors, relevance should be the North Star of your link campaign.

SEOs have a propensity to get caught up in technical metrics (Domain Authority, PageRank, Trust Flow, anchor text, co-citation and so on) and only think about Google’s algorithm. But if you pursue links purely from an SEO perspective, you’re going to make mistakes. Serious mistakes.

For example, consider Domain Authority (DA) from Moz. Domain Authority is a helpful metric and provides a useful barometer to evaluate the perceived authority of a site.

But Moz is not Google; Moz has a much smaller index of the web. Domain Authority does not directly equate to PageRank, much less the other hundreds of factors Google uses to evaluate a given site. Judging sites purely by Domain Authority is a mistake.

SEOs can obsess over Domain Authority and conflate DA with site quality, but that is simply not the way this metric should be used. Rather, as Nick Eubanks points out, Domain Authority works best as an indicator for ranking potential.

Moz itself agrees with this assessment that DA is a high-level metric for gauging ranking potential:

While specific metrics like MozRank can answer questions of raw link popularity — and link counts can show the raw quantities of pages/sites linking — the authority numbers are high-level metrics that attempt to answer the question, “How strong are this page’s links in terms of helping them rank for queries in Google.com?”

Domain Authority is a helpful metric and is worth considering in your link acquisition, but don’t discard potential link prospects simply because they have a low DA.

Relevance should trump all other metrics, particularly in regard to your audience. As my colleague, Nicholas Chimonas, stated, “I will never avoid a site that is under DA 25 if it is highly relevant, high-quality, and my target audience is there.”

Technical metrics, such as Domain Authority, Page Authority, Majestic Trust Flow, SEMrush traffic levels and so on, are helpful tools that provide signals and indications of the authority and reputation of a site. But at the end of the day, relevance should ultimately guide your decision-making process within link building.

The goal, after all, is to bring relevant traffic into your site — people who are interested in your company and might actually become a client/customer. What better way to accomplish that than to build relationships and links across your industry, where your audience lives?

Human value

Links should be first and foremost for people, not robots and search crawlers.

As SEOs, we’re not blind to search. Of course, the goal of link acquisition should be to influence rankings and search visibility. But those rankings should flow from building real human connections. Otherwise, you’re building rankings on a house of cards.

Build a real network for your website. That’s what links are: a digital network of connections which tie your site to others.

Build links you would want even if they didn’t increase rankings.

Trust and authority metrics shouldn’t be ignored — these metrics can play an important part in evaluating sites — but you shouldn’t rule out sites that have an active audience and community.

When judging a prospect, think about whether someone would ever actually click on your link. To determine human value, gauge user engagement on a given site. Here are some methods to measure user engagement on a site:

  • Find the actual person/people behind the site. See if they have an active presence on the site, in the niche, and on social media.
  • Check the comments section in blog posts.
  • Review social media (or social buttons, if they have them) for social activity surrounding the site (e.g., shares, followers, conversation).
  • Analyze traffic via SEMrush.
  • Examine post frequency and content freshness.

Sites with low authority signals but high engagement can still be viable link targets.

Human value also comes into play when Google evaluates sites and links. Google has always advocated for focusing on users, and they uphold this philosophy when assessing links. With another Penguin update on the horizon, taking a page from Google’s guiding principle in your link development certainly seems like a good idea.

Links should be built by humans, for humans. Every link should add value to the web.

Goals

Every campaign needs clearly defined goals.

Establishing goals and expectations at the onset of a campaign will provide an overarching guide for all aspects of your project. Every link you secure should, in one way or another, contribute to the larger goals of your campaign.

The odds of achieving success without a clearly defined goal are minimal. And even if you achieve success, you probably won’t know or appreciate it — and thus will have trouble communicating it to your client/boss. You need to set specific goals with specific timelines, and then you can measure progress and report appropriately.

Whether your goal is to improve traffic, increase conversions, support a new initiative or grow brand exposure and affinity, each link secured should be acquired with that specific goal in mind.

This is not to say that every individual link will directly lead to more conversions or increased rankings. But rather the amalgamation of your efforts should develop a diverse link profile that, as a whole, helps you achieve your objectives.

Different links will serve different goals, such as:

  • Links on industry-leading sites can build authority and tap into new audiences, growing brand exposure. These sites are often great places to connect with your audience directly.
  • Links on hyper-relevant forums or communities won’t pass much SEO value but may direct qualified traffic.
  • Links on partner sites bolster relationships, create further marketing opportunities and develop brand advocates.
  • Links on local/niche directories and trusted review sites build brand affinity and offer targeted exposure.

Each link you secure should build toward your greater business goals. And you need a diverse mix of links to achieve the specific goals of your campaign.

To ensure you’re employing the most effective tactics and building the right types of links, it’s important to track progress. You can measure a wide variety of metrics, analytics and data (depending on your project’s goals), but here are a few main aspects worth tracking for nearly every campaign:

  • Organic traffic to the site
  • Organic traffic to selected pages
  • Increases in traffic, sitewide
  • Thematic keyword rankings
  • Key head terms and rankings

Monitoring these metrics will inform whether or not your project is achieving results.

Of course, you can (and should) add other KPIs to provide a more complete picture. For example, if one of your main goals is to improve engagement on your site, you might track bounce rates, average time on page, pages per session and returning visitors.

Determining appropriate KPIs for your campaign will ensure you stay on course to reach your goals.

Industry opinions

This post covers my opinions on what metrics really matter within a link campaign. However, I’m not alone. Many of the same opinions are shared by industry experts and luminaries.

Julie Joyce:

Of course, having more authority links to your site means better rankings and traffic. No one is silly enough to think that a website with a Domain Authority of 65 isn’t a very powerful one in many ways.

However, rankings are not all that matter. Traffic isn’t all that matters, either. What matters is relevant traffic that has the potential to convert.

Jon Cooper:

In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. The first is that you limit yourself to a smaller pool of prospects, so you generally end up with less links (in some low-quality niches, this can leave you with next to none). Second, relevance is having a much bigger impact in the algorithm moving forward. And third, by targeting more relevant opportunities, you’ve got a bigger chance of having the webmaster say Yes.

Nick Eubanks:

Domain authority is a powerful, directional measure of trust and authority — but it cannot be used in a vacuum. There are other link strength and contextual signals that need to be considered to get a full picture of a domain’s ability to move the needle, rank on its own or prop up other pages for rankings.

Eric Ward:

The internet is always going to be about people connecting with other people, or connecting with content written by people (sorry, Narrative Science). And while I agree there are many link-building strategies, tactics and techniques that need to die a slow and painful death, the process of one person sharing with another person an incredibly useful piece of content that will resonate with that person and result in a link will never go out of style and will never be obsolete.

I’ve been doing this for 20 years. I can assure you that while the methods for identifying the right people have become more challenging, at the end of the day, the end game is still the same: I need to get in touch with the person who will most likely care about what it is I’m sharing or seeking links for.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.


(Some images used under license from Shutterstock.com.)

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Chinese scrutiny of Baidu ads after bogus cancer treatment causes death

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Earlier this week, Chinese government officials announced an investigation into the way Baidu presents paid search results following the death of college sophomore Wei Zexi. He died after pursuing a bogus cancer treatment advertised on the site.

Chinese advertising regulations reportedly don’t currently include search results. The case has sparked an outcry in China amid concern that Baidu is misleading Chinese consumers because many people may not be aware that results at the top of the page are paid search advertising. However, the site does label ads in search results.

According to published reports, Wei Zexi pursued a cancer treatment advertised on Baidu at a military hospital that claimed an experimental cure developed in collaboration with Stanford Medical School. That was a false statement (There was no collaboration), but Wei Zexi relied on it, underwent the treatment and died on April 12 this year.

Many Chinese have expressed anger at the government for not doing more to protect consumers who may be confused by the accuracy or veracity of search results.

Chinese search market

Baidu controls more than 70 percent of the Chinese search market and serves roughly 600 million monthly users. News of the Chinese investigation caused Baidu’s stock to drop on fears that the government intervention might impact the company’s search advertising business.

At a minimum, Baidu’s reputation has been harmed with Chinese consumers. Despite this, Baidu’s market share is unlikely to suffer given the relative weakness of its competitors.


(Some images used under license from Shutterstock.com.)

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