1. What Are Magento Multiple Store Views?
In order to fully understand the definition of Magento store view, you need to know the basic Magento hierarchy first. Four terms you need to know are: Global (the entire installation of Magento), Websites (created by using domains on the installation), Stores (children of website), Store views (different presentations of front-end data in store).
Magento multiple store views are included in one store of each website, normally to sell products for different regions/ countries. For example, a Clothes store can have 3 stores views: English, French, and German with the corresponding languages and currencies used for each store view.
Still cannot distinguish store and store view? Follow this blog to take a deeper understanding on these terms with full explanation, analysis and examples.
2. What Actions Can Admin Execute for Multiple Magento Store Views?
Set up Languages and Currencies for Multiple Store Views
As introduced in the previous paragraph, multiple store views are beneficial to localize the store based on different markets of international trading. Each market will use a different local language and currency.
You need to know how to create new store views in Magento before you can start the set-up of multiple languages and currencies. The configuration to set different languages/currencies needs to be done for each store view, so remember to clarify store view before executing any action. Get detailed tutorial on creating new store views and setting up multiple languages and currencies here.
Set up Pricing Policies for Multiple Store Views
Set Price per Store View
To start thing from scratch you first need to know the procedure of how to set up price for product.
If setting price for a large number of products, there are two feasible options: import price using CSV file and import price using data flow.
Both tutorials are written to guide how to set price for each store view, but do you know why admin need to set different price for the same product per store view? Cross-border trading will raise the issue of transportation costs because different countries/regions/locals require different levels of logistic fee, gasoline… Other three significant reasons to apply different pricing are also explained here.
Set Shopping Cart Price Rule
Shopping cart price rule is an essential promotion tool that admins need to master. Basically speaking, this rule allows admins to run customized discount for promotion campaigns to provoke customer interest and boost up sales.
To take a closer look on shopping cart price rule, you need to master rule information, conditions, actions, labels, and coupon code management. This information can not to sum up in one paragraph, so please read this blog to get to the bottom of this important promotion tool.
3. Closing Thoughts
If you have gone through the whole overview of multiple store views, you would realize that there are still many limitations in what admin can do in each store view, especially regarding pricing policies and shopping cart rule.
Here is what we recommend:
The perfect two extensions for Magento 1: Multiple Store View Pricing + Shopping Cart Price Rule Per Store View
See it in action here: [LIVE DEMO] or See the following video to get how these 2 extensions can work with each other to help a Magento website with multiple store views:
To check Backend config and experience it yourself: CLICK HERE (username: multi-store-view-combo, password: bsscommerce123)
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