Google AdWords Testing Nearby Store Reminders For Google Now Users

Google Now users can now set reminders to visit a store the next time they’re in the vicinity right from some AdWords ads.

Jennifer Slegg at The SEM Post, spotted the new “Remind me when I’m nearby” automated extension test in the ads of several large retailer on desktop search results, including Macy’s:

Clicking or tapping on a location-based store reminder, brings up a Google Now card like the one below shown below, taken from Google help page that Slegg found. The card shows a reminder is set to trigger when the user is near one of the retailer’s stores.

Slegg has added additional screenshots of retailer ads appearing with the Remind me when I’m nearby extension (not an official name) and says she has only seen the ads on desktop at this point.

To my knowledge, this the first integration between Google AdWords and Google Now cards. We’ve reached out to Google about this test and will update here with any additional information.

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About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)