How to Use Sequential Retargeting in Google Adwords for YouTube

I rarely encounter marketers who have YouTube retargeting on their digital marketing plan. People try this once and usually 'aren't ready' to waste their money for an existing audience. Why is that? Lack of knowledge or curiosity? In this post I'd like to fight this unwillingness to try new features...

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Top 7 Social Video Tips & Takeaways from Social Media Marketing World

Do more video now. That was the message of Social Media Marketing World in San Diego. From the opening keynote to Gary Vaynerchuck’s closing remarks, video and live video were on everyone’s lips. We're a long way from the days when social media marketers viewed video and YouTube as a small piece...

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Video Marketers: Stop Using 'Reach' as the Go-to Metric

Video marketers don’t want to risk losing the support of some senior executives or potential clients who still believe the world of online video is as flat as the world of network television. Am I right? That’s why I secretly celebrated when I recently read that, “Next year will mark a major...

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7 of the Best Branded Instagram Videos April 2016

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How Turkish Airlines is Winning Big at Video Marketing

According to The Economist, the world’s largest airlines as of June 2015 were Delta Airlines with 129.4 million passengers, and Southwest Airlines with 129.1 million passengers. But, according to Tubular Labs, Turkish Airlines is the #1 brand in the travel and events category, with 36.9 million...

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Top Vine Stars & Most-Watched Vine Creators: March 2016 Leaderboard

Around 14 million creators publish video content to the major social video platforms every month, and we can confirm the top video talent across those sites to show you who is generating the most views, engagement, followers and buzz. Using data from Tubular, we can track and measure the most watched...

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Top Online Video Creators Across Social Platforms: March 2016 Leaderboard

Did you know there were nearly 329 billion video views generated across the 4 major social video platforms in March 2016? Or that BuzzFeed, Justin Bieber, the WWE, and Tastemade were some of the most-watched brands and superstar creators across any of those social networking sites? Each month,...

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The Most-Popular Instagram Video Creators: March 2016 Leaderboard

With around 400 million active monthly users, 75% of which are based outside the U.S., Instagram continues to be one of the most important social platforms for video publication and distribution. In this post, we highlight the big success stories in the March 2016 Tubular Video Creator Rankings for...

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YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels March 2016

With an estimated 500 hours worth of video being uploaded to YouTube every minute, keeping track of the brands and creators who are generating real engagement on the platform month by month is vital to those in the online video marketing space. In March 2016 alone, videos uploaded to YouTube generated...

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The Top Facebook Video Publishers: March 2016 Most-Popular

There were over 5.5 million videos uploaded directly to Facebook in March 2016, generating over 218 billion views for around 861K different creators. But which Facebook video publishers were the most popular? The 'Most Watched Publishers on Facebook' leaderboard gives an exclusive look into the brands...

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How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

A couple of weeks ago, I shared some of the information sources that I use on a frequent and consistent basis to keep on top of video marketing news and insights. One is Think with Google. And video marketers are going to want to visit that not-so-secret previously disclosed location today to read...

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7 Expert Tips: How to Get YouTube to Recommend Your Video

I’ve been told that the majority of viewership on YouTube is driven through the suggested videos column on watch pages. It’s certainly true for my the company that I work for, Frederator Networks, which receives 40% or more of its viewership from YouTube suggested videos.  Dominating this section...

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