You may have heard that Google Plus, Google's response to Facebook, is dead, dismantled or defeated, but the company has carried through on its commitment to keep it online as a connection platform. On Tuesday, Google announced a new redesign for the site. It's not dead yet, folks.
In a post on the official Google Blog, Eddie Kessler, Google's "director of streams," said that after listening to feedback, the company reworked Plus around a mobile-first experience focused on Communities, where people can connect around shared interests, and Collections, where people can create virtual scrapbooks of information and media.
Despite the premature obituaries for the social network it launched back in 2011, Google has continued to invest in the platform. The legacy of those efforts is a social backbone for digital identity across the Internet, where hundreds of millions of individual people can be associated with a given profile for Google services and advertising.
While it appeared that the search giant had moved away from thinking of Google Plus a dedicated destination, Tuesday's announcement shows Google still thinks of the site as a product.
If you want to try the new Google Plus, you’ll need to opt in to the redesign. Visit plus.google.com and click “Let’s Go" to get started.
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