SearchCap: Google AMP, Bing Maps & AdWords App Upgrade

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Local Traffic “Diversion”: Google Claims It’s A Bug, Yelp Says It’s Intentional
  Nov 24, 2015 by Greg Sterling

  Local search represents between 30 and perhaps 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following exchange took place on Twitter regarding Google’s local […]

• Google Says AMP Will Come To Google Search “Early Next Year”
  Nov 24, 2015 by Danny Sullivan

  Still in testing, AMP pages are set to see their public debut in Google search in early 2016.

• Bing Featuring Black Friday Flyer Ads On Some Retailer Brand Terms
  Nov 24, 2015 by Ginny Marvin

  The ads showcase products on sale and link to promotional flyers hosted on Flipp.com.

• Google Star Wars Easter Egg Delivers Epic Search Results For “A Long Time Ago In A Galaxy Far Far Away”
  Nov 24, 2015 by Amy Gesenhues

  Searching the film’s memorable first lines on Chrome will deliver results that mimic the opening scene of the original Star Wars.

• Paid Search Spend On “Black Friday” Terms Began Surging A Month Earlier Than Last Year [Study]
  Nov 24, 2015 by Ginny Marvin

  Paid search ad spend on desktop text ads started escalating the week of September 27, a month ahead of 2014’s surge.

• 2016: Manual Link Building & SEO
  Nov 24, 2015 by Andrew Dennis

  Can link building truly be replaced by content marketing and “link earning?” Columnist Andrew Dennis doesn’t think so. Here’s why.

• Bing Images Launches “Places To Buy” For Holiday Shopping Season
  Nov 24, 2015 by Amy Gesenhues

  Two new Bing image search features let users compare product prices, get product recommendations based on favorited images.

• What To Do When Traffic Doesn’t Equal Sales
  Nov 24, 2015 by Casie Gillette

  So you’re getting decent traffic, but sales aren’t up. What’s the problem? Columnist Casie Gillette offers suggestions on where to look for answers.

• Google Updates AdWords Android App To Include Video Campaigns
  Nov 24, 2015 by Ginny Marvin

  Advertisers can monitor video campaign performance and make bid and budget adjustments.

• Bing Maps Adds Traffic Cameras To Map
  Nov 24, 2015 by Barry Schwartz

  You can now see live traffic cameras directly on Bing Maps.

• Who Is Lucy The Australopithecus? Google Logo Marks 1974 Discovery Of Early Human Ancestor Fossils
  Nov 24, 2015 by Amy Gesenhues

  Discovered in Ethiopia, the skeletal remains uncovered by Yves Coppens, Maurice Taieb and Donald Johanson date back 3.2 million years.

• Modern Marketing Essential Guide To Social Marketing
  Nov 23, 2015 by Digital Marketing Depot

  Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to fortify your marketing programs with social media with the five pillars of social marketing: Listening, Engagement, Marketing […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

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