SearchCap: Google App Interstitial Penalty, Bing Ads Academy & SEO Horror Stories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s App Interstitial Giant Ad Penalty Is Now Live
  Nov 3, 2015 by Barry Schwartz

  Yesterday, Google release an update to their mobile friendly algorithm, penalizing sites using giant app install interstitial ads.

• Google My Business Enables Special Hours For Upcoming Holiday Hours
  Nov 3, 2015 by Barry Schwartz

  Just in time for the holidays, you can now schedule special hours for your business based on holidays or special events.

• Matt Cutts, SEOs Around The World Share Their #SEOHorrorStories On Twitter
  Nov 3, 2015 by Matt McGee

  Hundreds of SEOs celebrate Halloween by tweeting their SEO nightmares, even pushing the #SEOHorrorStories hashtag into Twitter’s trends.

• Bing Ads Academy Launches To Offer Premium Customers In-Person And Online Training
  Nov 3, 2015 by Ginny Marvin

  Content is aimed at helping customers both sell and manage Bing Ads more effectively.

• The Qualifier: Brand Protector, Time Saver & Outreach Humanizer
  Nov 3, 2015 by Garrett French

  In the fourth article of his series on creating the optimal enterprise link building team, columnist Garrett French discusses the role of the Qualifier.

• Video Optimization: Do Not Underestimate The Power Of YouTube
  Nov 3, 2015 by Jim Yu

  Billions of video views take place on YouTube every day. Is your brand capturing any of this traffic? Columnist Jim Yu explains how to optimize your videos for maximum exposure.

• Live Webcast — No Lead Untouched: How to Boost Lead Conversion
  Nov 2, 2015 by Digital Marketing Depot

  A recent study by Conversica revealed that B2B companies are spending 50 percent of their marketing and sales budgets generating leads that are never pursued. It’s a classic sales dilemma: How often do you reach out to a lead before moving on to the next one? In this November 19 webcast, Barry Levine and Gary […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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