Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 3 Google Patents You Need To Know About In 2016
Nov 25, 2015 by Pratik DholakiyaColumnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.
- How Trust & Unique Identification Impact Semantic Search
Nov 25, 2015 by Barbara StarrIs your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying search results.
- AdWords Shopping Ads Enhancements: A Roundup
Nov 25, 2015 by Frederick VallaeysColumnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them?
- From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits
Nov 24, 2015 by Greg SterlingGoogle released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising with store visits. It matters because local commerce is more than 10X larger than […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
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