November 2015 was the month of Thanksgiving, and Black Friday, but we also saw a number of other high-profile marketing events for brands to create innovative and compelling video content around. These included the celebration of National Espresso Day, as well as men's charity Movember. The challenge is not just following the trends, but making sure that your videos highlight the trends while showcasing your brand. We have chosen some of the best brands that pulled it off this month that should leave you hungry for more. Join us for a look back at the best branded Vines and Instagram videos for November.
Want to see which brands and creators generated the most views on each of the micro social video platforms in October? Check out Tubular's ranking leaderboards for Vine and Instagram Videos:
Best Branded Vines of November 2015
Tasty: Buzzfeed's Tasty is one of only a handful of brands (like NFL, Peanuts, Green Bay Packers) to make the top 100 most watched Vines. With 362K loops, this scrummy walkthrough recipe for leftover Thanksgiving egg rolls doesn't stray far from the winning formula that Buzzfeed has found incredible viral success with.
Lowes: Home improvement store consistently make innovative content for Vine, often around holidays and events. Its 2014 micro-video for Halloween continues to earn them new loops, confirming the importance of making seasonal content, but it also creates Vines that promote its many products alongside a handy tip. We love this 6-second piece of advice for dealing with a smelly waste disposal. Turn up the volume for the full effect.
Pandora: Thanksgiving is notorious for chaotic travel, particularly on the roads. Music streaming service Pandora teamed up with Vine Influencer Peter Heacock to promote its 30 day trial via Verizon, with Heacock expertly acting out how music can save your sanity on a long road trip. Uploaded to Heacock's own channel (94.7K followers), rather than to Pandora's (19.5K followers), the Vine generated 942K loops in November.
Burt's Bees: Care products creator Burt's Bees are another brand taking full advantage of the Influencer collab phenomenon. It partnered with Meagan Cignoli (659K followers) for this ode to Autumn lip protection.
Arbys: Are we over the pumpkin-flavored-everything craze yet? Not according to Arbys, who snuck in this cheeky Vine before the month was up. The finished product actually looks quite yummy.
Best Branded Instagram Videos of November 2015
Walt Disney World: Visitors to one of the Disney park will be familiar with one of the staple food offerings available - jumbo turkey legs. In this very clever and quirky twist on Thanksgiving, Disney celebrate the turkey leg in all its glory, at various Disney locations. Fans loved it, and the Instavid generated over 63K engagements.
Dunkin Donuts: As one of the most recognisable coffee retailers across the world, we would have been pretty disappointed if DD hadn't celebrated that most revved-up of events, National Espresso Day. This Instagram video, was one of 20 pieces of video content uploaded by Dunkin Donuts in November 2015 across the main social platforms. Apart from Facebook, Instagram is the second largest platform for views and engagement for the brand.
Coca Cola: With a brand as big as Coca Cola, marketing teams have to work extra hard to squeeze as much as they can from the many, many campaigns it runs. We think this is an incredible example of tent-pole and cross marketing, bringing together Thanksgiving, and named Coke bottles.
Target: The Movember campaign was set up in 2003 to raise awareness for men's health issues, a subject often overlooked by the media. Now in its 12th year, the charity encourages normally clean-shaven men across the world to grow a mustache, and donate the funds to fight prostrate, and testicular cancer, and help mental health support. Retailer Target has been a cheerleader for the charity, and released this Instavid to encourage fundraising.
LEGO: It’s almost too easy for LEGO to make this list so long as it stay timely with its videos. Back in October, it made videos relating to Halloween, Back to the Future and Star Wars, so it was obvious we'd be treated to something special for Thanksgiving. As long as the brand a few master builders ready to go at a moment’s notice, there is no reason it can’t quickly build up a timely masterpiece and get it posted to ride the latest buzz.
That's it for our roundup of the best branded Vines and Instagram videos for November 2015. Stay tuned for December's instalment!
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