SearchCap: Bing’s Search Wave, Mobile Page Speed Insights & Leap Day Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Search Marketing

Searching

SEM / Paid Search

• Meet extended geotargeting feature in Yandex.Direct, Russian Search Tips
• 3 Easy Ways To Be Proactive On New PPC Accounts, PPC Hero
• AdWords CTR Increases As Right-Side Ads Dropped, AccuraCast
• Debunking 5 Myths about Yandex.Direct Automatic Bidding Strategies, Russian Search Marketing
• Google AdWords Benchmarks for YOUR Industry [NEW DATA], Wordstream
• Google AdWords Layout Change: Who Will Win & Lose, Search Engine Roundtable
• How to Grow PPC Conversions Without Spending More, Metric Theory
• How to Use the Google AdWords iOS App, SEM Rush
• iOS Google Mobile Ads SDK 7.7.0 – now with bitcode support!, Google Ads Developer Blog
• Making Sense of Google’s Changes that Just Blew Up Online Ads for Local Businesses, Street Fight
• The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool, Moz

SEO

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About The Author

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

(Some images used under license from Shutterstock.com.)