With around 400 million active monthly users, 75% of which are based outside the U.S., Instagram continues to be one of the most important social platforms for video publication and distribution. In this post, we highlight the big success stories in the October 2015 Tubular Video Creator Rankings for Instagram, and confirm the most watched brands and creators on the micro-video platform last month.
Most Watched: Top Instagram Video Creators October 2015
Unlike Vine, whose most popular creators fall into the comedy category, the big hitters on Instagram videos are top entertainers, celebrities, and 'personalities'. The #1 spot goes to Ariana Grande, who uploaded 61 videos to the micro-video platform last month. #2 on the list of most watched creators is Justin Bieber with 84M, almost 36M more than September 2015, and enough to earn him a place above the likes of Taylor Swift, and The Rock.
Justin is one of 7 pop stars featured in the top 25 most-watched Instagram video creators, confirming that while YouTube and Facebook are still the sites to post official music videos, more and more entertainers are using Instagram to upload more personal videos, giving their fans a behind-the-scenes look into their life and work.
Top 10 Most Watched Instagram Video Creators October 2015 (Data via Tubular)
The NBA is the only sports brand to break into the top 10 of most watched Instagram video creators for October. After Facebook and Vine, Instagram video was the third most active social video platform for the NBA last month, and it used the site to upload 187 Instavids of court action, and behind the scenes footage of games, and players. Its most popular upload was this clip of LA Lakers star Larry Nance Jr, which generated 251K engagements.
Top Ten Most-Watched Instagram Video Creators October 2015
- Ariana Grande (91M Views)
- Justin Bieber (84M Views)
- NBA (61M Views)
- Black Jaguar (38M Views)
- Demi Lovato (35M Views)
- Kylie Jenner (38M Views)
- Zach King (33M Views)
- Bretman Rock (30M Views)
- The Rock (29M Views)
- Taylor Swift (28M Views)
Stay-Tuned! More Instagram Goodness Coming in December!
ReelSEO will confirm the most watched video creators across the major social video sites each month, so stay tuned for that data. In the meantime, if you'd like to check out the Top 25, please fill out the form below:
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