There were over 5.4 million videos uploaded directly to Facebook in October 2015, generating over 129 billion views for around 1 million different creators. But which Facebook video creators were the most popular? The 'Most Watched Creators on Facebook' leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the world's biggest social networking site.
Most Popular: Top Facebook Creators October 2015
Once again, the BuzzFeed brand dominate the Facebook video rankings with six of its pages featuring in the top 25 most viewed Facebook video creators chart. With a combined 2.5 billion video views on Facebook last month, BuzzFeed Tasty, BuzzFeed Food, BuzzFeed Video, and SOML (Story of My Life) were the most watched branded pages for the publishing giant in October 2015. Outside the top 10, BuzzFeed Top Knot (#20), and BuzzFeed Oz (#25) added another 226 million video views on Facebook.
333+ videos were uploaded to Facebook under the Buzzfeed umbrella in October. The most viewed video for Buzzfeed Tasty was this walkthrough recipe for mozzarella stuffed slow cooker meatballs which generated 82.9 million views, and an incredible 3.6 million engagements. BuzzFeed Food generated the second highest viewcount for its Oreo rice video, which attracted 59.5 million views, and an 1.4 million engagements on Facebook.
The Buzzfeed Food brand seems to have found its natural home on Facebook; it posts very infrequently to YouTube, and has only briefly dipped its toe in the water as far as Vine is concerned. BuzzFeed Tasty doesn't even have a YouTube channel. In fact, food and drink itself seems to one of the most engaged topics that Buzzfeed creates video content around. 19 out of the 20 most-watched videos under the BuzzFeed brand uploaded to Facebook last month were food related!
Top 10 Most Watched Facebook Video Creators October 2015 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content.
News and current affairs content always does well on Facebook, as users turn to social media to get the latest updates on breaking events. At #5 and#7 in the rankings for the most watched video creators on Facebook, we have two news sites, all generating views in the millions for their current affairs content.
NowThisNews calls itself "mobile news for a social generation", and the publisher is active on YouTube, and Instagram as well as Facebook. In October 2015, it generated 355 million video views on Facebook alone. Although it uploaded footage regarding new technology, Halloween, and more instances of police brutality, it was this video about a potentially life-saving backpack that proved its most successful, with 16.9 million views and 357K engagements.
The Ellen DeGeneres Facebook page made its debut on the leaderboard last month with 324 million video views. Ellen Show content is posted to Facebook, YouTube, Instagram, and Vine and combined, video content uploaded to the main social platforms attracted just under 636 million views in October.
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Simply entitled 'No words for this', the clip shows an interview with the little girl who sang a heartfelt song to her mother who is currently fighting stage 4 cancer. The original clip went viral, and so did this one, generating 58.5 million views and 2.2 million engagements on Facebook alone.
Facebook Video and Original Content
Tubular's leaderboard of the top 10 most watched Facebook video creators of October 2015 is a curated list that includes pages and brands that primarily upload original content. We feel that is a good representation of the type of creators that are using Facebook as a hub to publish authority content. However, it's fair to say that aggregators of video on Facebook are producing the kind of views and community engagement that even the top brands can only dream of.
Freebooting issues aside, Facebook accounts from UniLAD, StreetFX, and many others attract views in the tens of millions each month with the top 10 Facebook compilation accounts generating 8.2 billion views in October 2015, compared to 4.8 billion for branded/top original creator views. We took an indepth look at compilation accounts on Facebook and how and why they generate so many views, comments, likes and shares, in this article.
Most-Watched: Top Facebook Video Creators October 2015
- Tasty (BuzzFeed) (1.2B Views)
- Tip Hero (743M Views)
- Buzzfeed Food (529M Views)
- Buzzfeed Video (524M Views)
- Now This News (355M Views)
- Ellen (324M Views)
- AJ+ (321M Views)
- SOML (Buzzfeed) (253M Views)
- Logan Paul (293M Views)
- Piques (241M Views)
Tune in Every Month for the Most Up-to-Date Stats!
Each month ReelSEO will publish the most up-to-date leaderboard charts from Tubular, so stay tuned! In the meantime, if you'd like to check out the Top 25, please fill out the form below:
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