With at least an estimated 500 hours worth of video being uploaded to YouTube every minute, keeping track of the brands and creators who are generating real engagement on the platform month by month is vital to those in the online video marketing space. In October 2015 alone, videos uploaded to YouTube generated over 58.5 billion views, both organic and paid. In the 'Most Watched Creators on YouTube' leaderboard from Tubular, we bring you exclusive data into the channels generating the most views on the world's biggest video site.
Most Watched: Top YouTube Channels October 2015
Jumping 9 places to reclaim the #1 spot, Swedish YouTube superstar PewDiePie AKA Felix Kjellberg earned a reported $12M last year from monetizing his YouTube gaming videos. With an impressive 724 million YouTube views in October 2015, adding to a lifetime total of 10.5 billion, Kjellberg's success on the video platform seems assured, for a little while longer at least. The gaming megastar also picked up an extra 559K subscribers too, bringing his total follower count to just under 40.5 million.
Top 10 Most Watched YouTube Video Creators October 2015 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content.
Kid's Content is a Huge Success on YouTube
The most popular YouTube Channels last month were creating content around small children, gaming, and sports, with family entertainment creators Baby Big Mouth, Little Baby Bum, FunToyzCollector, and Маша и Медведь all finding success reaching a younger audience.
Baby Big Mouth, and Little Baby Bum are channels aimed squarely at pre-school children, with Baby Big Mouth offering viewers a range of cute unboxing videos and tutorials, and Little Baby Bum uploading a killer mix of nursery rhyme singalongs. Little Baby Bum's YouTube channel generated 429M views in October, with its most popular video, 'Ten Little Buses', an 1:11:13 nursery rhyme extravaganza, generating 17.2 million views (but only 53 engagements).
Little Baby Bum, a London-based channel, was founded in 2011 to entertain the creator's own children (one of whom had the nickname Little Baby Bum) and has since grown to 3.4 million subscribers who have generated 3.7 billion views to date. It's all original content, with the success of the uploads leading to more professional production values over the years.
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The creator's most successful video is a 54 minute compilation of nursery rhyme, 'Wheels on the Bus' which has attracted a staggering 1 billion YouTube views. Perhaps unsurprisingly, given their target audience, neither channel generated a great deal of engagement last month, but I guess those 2 year olds were too busy having fun singing along to unboxing videos to comment or share across their social networks, right?
Adele's 'Hello': Most Watched YouTube Video October 2015
With Taylor Swift, T-Series, and Netdmuzikk generating a combined 1.1 billion views in October, music on YouTube is also enjoying great success. Between playlists and watch time, music keeps viewers engaged and coming back for more, something highly rewarded by the site’s algorithms. Pop superstar Swift generated 349 million views for her VEVO channel. It seems that everything this particular singer touches turns to gold, including her YouTube uploads. She currently has just over 17 million subscribers, and her videos have generated a total of 7 billion views since May 2009.
However, it's another solo female artist that dominated YouTube last month. Adele's 'Hello' was the most watched video on the site last month, generating 438 million views and 5.6 million engagements.
Top Ten Most Popular YouTube Creators October 2015
- PewDiePie (724M Views)
- Netdmuzikk (441M Views)
- WWE (431M Views)
- Little Baby Bum (429M Views)
- Baby Big Mouth (406M Views)
- Маша и Медведь (383M Views)
- FunToyzCollector (381M Views)
- T-Series (353M Views)
- Taylor Swift (349M Views)
- Buzzfeed Video (345M Views)
Tune in Every Month for the Most Up-to-Date Stats!
Each month ReelSEO will publish the most up-to-date leaderboard charts from Tubular, so stay tuned! In the meantime, if you'd like to check out the Top 25 most popular YouTube channels, please fill out the form below:
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