FORT LAUDERDALE -- Following its acquisition by Verizon, AOL has some very neat tricks up its sleeve for the delivery and measurement of video ads across TV and other screens.
Just listen to some of the things the pairing can do, according to Steve Feldman of AOL's ONE TV ad unit.
"Through Verizon, we will gain access to about 5.7 million addressable set top boxes that we can serve ... We will have unique access to that data from those set top boxes.
"We will know how every single program TV does against 400 unique attributes and be able to create plans in linear TV that really hit home with whatever target audience etc our clients are trying to reach."
That's not all. Feldman says AOL-Verizon ad tech can attribute activities to client business outcomes.
"We can tie a TV exposure to a website visit, so we can ingest real-time web actions from clients, whether it be from Google Analytics, Omniture etc," he says. "We'll have a predictive way of knowing what the future of TV will hold in terms of driving business outcomes for clients."
This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen.
The panel was moderated by Xaxis SVP Christine Beaumier.
You can find more videos from the Beet Retreat on this page.
You can find this post on Beet.TV.
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