Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down

In a semantic flip, Google has renamed what’s been known as its annual “Bad Ads” report — a rundown of all the annoying, if not, malicious trick and scam ads that the company blocked the prior year — as the “Better Ads” report. More optimistic name perhaps, but still the same gist. Here’s what happened last year in the war on bad actors.

In 2015, Google systems and a team of more than 1,000 disabled 780 million bad ads globally. That’s up from the 524 million ads the company shut down last year and 350 million in 2013.

This year’s report highlights actions taken on mobile ads and app developers. Some 25,000 app accounts were disabled from carrying Google ads, mostly for violations like placing ads too close to a button so users accidentally click the ads rather than the button as intended. Also on that front, last June, Google made some changes to help minimize the impact of fat finger clicks on mobile ads.

In all, Google says it rejected more than 1.4 million advertising account applications from apps and sites last year.

Future efforts, Sridhar Ramaswamy, head of Google ads, writes will include “updates like further restricting what can be advertised as effective for weight loss, and adding new protections against malware and bots.” You can check out the full report here.

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About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)