Lunar New Year Google Doodle Welcomes In The Year Of The Fire Monkey

Today’s Google doodle marks the first day of the Lunar New Year and welcomes in the year of the Fire Monkey.

When illustrating the logo, Doodler Alyssa Winans drew the family of monkeys using the same fiery red color of the traditional red envelopes often exchanged on Asian holidays.

As the Lunar New Year is primarily celebrated in China and other Asian countries like Korea, Mongolia, and Vietnam, the doodle has a limited reach, only being displayed on a handful of Google’s homepages. (Google’s Vietnam homepage received its own Lunar New Year Doodle.)

Google says that while the U.S. doesn’t use the Lunar calendar, it does play a role in global timekeeping.

As the year of the Fire Monkey, 2016 represents the ninth year of a 12-year cycle. According to Google, the monkey sign is associated with a quick-wit and smarts.

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About The Author

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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