SearchCap: Conversions, PPC Optimization & Wikidata

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Wikidata 101
  Feb 10, 2016 by Clay Cazier

  Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it.

• Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
  Feb 10, 2016 by Lori Weiman

  Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

• Content Marketing That Drives Conversions
  Feb 9, 2016 by Digital Marketing Depot

  Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets — including blogs, email, infographics, landing pages and videos — to create deeper prospect engagement and contribute to business goals and bottom-line results? On Thursday, March 1, […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

SEO

SEM / Paid Search

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