SearchCap: Google’s New Search Head, Google Ads Against Radicals & Google Expands Shopping Campaigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes
  Feb 3, 2016 by Barry Schwartz

  After fifteen years, Google’s head of search, Amit Singhal, is leaving the company.

• Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
  Feb 3, 2016 by Ginny Marvin

  Traffic from product listing ads on YouTube, third-party retailers and in image search began surging in Q4, Merkle data shows.

• 4 Search Advertising Trends To Watch
  Feb 3, 2016 by John Cosley

  Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities?

• To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads
  Feb 3, 2016 by Greg Sterling

  Company to extend AdWords credits to NGOs under Google AdWords Grants program.

• Live Webcast: The Click-To-Call Playbook For Facebook Ads
  Feb 2, 2016 by Digital Marketing Depot

  Nearly 80 percent of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to US businesses this year. How can you leverage the exploding mobile opportunity in Facebook advertising to drive more calls and sales? Thursday, February 25, join Rachel Malone-Olson of […]

• Client-Based Or Task-Based? Structuring Your Link Team
  Feb 2, 2016 by Julie Joyce

  Wondering which link team structure will work best for you? Julie Joyce gives us the major pros and cons of the two methods that have worked for her.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

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