President Barack Obama and first lady Michelle Obama will give keynote addresses at this year's SXSW conference in Austin, Texas.
According to a release from SXSW, this will mark the first time a sitting president and first lady have participated in the series of film, media and music festivals.
The president will participate in a keynote conversation at the technology-focused SXSW Interactive Festival on March 11, while the first lady will give the opening address at SXSW Music Festival on March 16. She's expected to talk about her Let Girls Learn initiative, which aims to help young women around the world gain access to an education.
Politicians are regulars at SXSW. Past participants include Sens. Rand Paul (R-Ky.) and Cory Booker (D-N.J.) and former Vice President Al Gore.
The SXSW conference will take place from March 11-20.
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