Bing auto-tagging comes to Shopping Campaigns, Image Extensions

Paid search life just got a tad bit easier. Bing has added support auto-tagging on Shopping campaigns. And those relatively new image extensions also now get auto-tagging.

Bing finally rolled out automated UTM tagging on landing page URLs for reporting in analytics tools — namely Google Analytics — for text ads, keywords and sitelinks in June of 2014. With this update, the only spot auto-tagging isn’t available is on contextual ads.

So what UTM tags get appended automatically? Here’s the list:

• Source (i.e., Bing).
• Medium (i.e., CPC).
• Campaign.
• Content (Note that Bing has started using utm_content for ad group tracking because a formal UTM tag for ad group does not exist).
• Term (the keyword triggered).

If you’ve already enabled auto-tagging in your account, you don’t have to do anything. To enable it, you’ll find the option to opt in under account Settings.

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About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)