Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads

Version 11.3 of AdWords Editor is now available. The update includes three big additions:

TrueView video campaigns – Advertisers can now create and optimize in-stream and in-display TrueView video campaigns in Editor, deepening the integration of video campaigns into the main AdWords fold.

Callout extensions – Now you can set up and edit callouts right in Editor, as you can with sitelinks.

HTML5 ads – With the shift away from Flash to HTML5 ads, it’s nice to finally have support for these display ad formats in Editor.

If you have AdWords Editor installed, you’ll get a prompt to restart and update to the version 11.3. Otherwise, you can download it here.

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About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)