SearchCap: Bing Solar System, Google AdWords Editor Update & AP Elections

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads
  Mar 1, 2016 by Ginny Marvin

  The new version is now available.

• The Associated Press Partners With Google & Twitter To Track 2016 Election Trends
  Mar 1, 2016 by Amy Gesenhues

  The AP Election Buzz tool tracks 2016 election-related search volume and tweets.

• The Importance Of Second-Tier Links
  Mar 1, 2016 by Julie Joyce

  Want to ensure you have strong traffic sources, even if your site doesn’t rank well? Link Week columnist Julie Joyce explains why pursuing a second-tier link strategy is a smart use of your time.

• Customer Match: Common Questions & How To Answer Them
  Mar 1, 2016 by Laura Collins

  Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.

• Bing Adds Interactive Solar System To Search Results
  Mar 1, 2016 by Barry Schwartz

  Bing gets out of this world with an interactive map for the solar system.

• Here Are The Top 7 Reasons You Should Attend MarTech
  Feb 29, 2016 by Search Engine Land

  MarTech: The Marketing Tech Conference is right around the corner, and we’re excited to share this incredible experience with you. If you haven’t registered yet, take a moment to review the top seven reasons you should attend this year’s conference in San Francisco, March 21–22: Actionable content. MarTech sessions will help you: Maximize the return […]

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