SearchCap: Google PLA test, Google app indexing study & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Send AdWords alerts directly to Slack with this AdWords script library
  Mar 10, 2016 by Russell Savage

  Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.

• The terrifying connection between malware, Google Search Console, rogue subdomains and AdWords
  Mar 10, 2016 by Glenn Gabe

  In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations based on his experience helping clients with security situations.

• The importance of SEO in omni-channel marketing, part 2
  Mar 10, 2016 by Trond Lyngbø

  Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that.

• Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live
  Mar 10, 2016 by Ginny Marvin

  The desktop carousel test simulates mobile. A new ranking treatment for “top-rated” products is now live on mobile and desktop.

• Searchmetrics study shows most apps are not utilizing the Google App Indexing
  Mar 10, 2016 by Barry Schwartz

  While most top websites have apps, only 30% of those Android apps and 19% of those iOS apps have deployed App Indexing.

• 17 social media management software vendors compared
  Mar 9, 2016 by Digital Marketing Depot

  Finding the appropriate social media management tool for your business can be a challenge. This free 64-page guide produced by Digital Marketing Depot provides a framework for deciding if you need an EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. Also included are questions to ask vendors, plus […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

SEO

• How to Feed a Hummingbird: Improve Your On-Page SEO with Related Topics in Moz Pro, Moz
• Evergreen Content: How Updating An Old Post Boosted Pageviews by 468%, ahrefs.com
• Google App Indexing API For iOS To Get Bitcode Support & Fixes Energy Sucking Bug, Search Engine Roundtable
• Google Says Don’t Remove Authorship Markup From Your Pages, Again, Search Engine Roundtable
• Moz Local Now Syncs with Google My Business (Plus, a Sweet Free Tool!), Moz
• Quest for Good UX & Great SEO, State of Digital
• Re-think Search: Use SEO To Grow Your Business, Not for Rankings, Seer Interactive
• Top Tips for Dealing with Sudden Drop in Google SERPs, semrush.com

SEM / Paid Search

Search Marketing

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