In partnership with Google and Twitter, the Associated Press has released election trends data based on candidate and election-related searches and tweets.
Using Google Trends, the AP Election Buzz tool tracks Google “search interest in political terms.” The AP says the data is part of the Google Political Index created by a nonpartisan group of Google’s data analyst: “It measures search interest in a weighted comprehensive list of topics associated with the 2016 election, including presidential candidates and political figures, policy issues, and current events.”
Users can view search volume going all the way back to August 2015 in chart-form or via a map, and can filter the data by the past month, past week or past 24 hours.
Along with election data from Google Trends, the AP is also tracking Twitter conversations around the 2016 election, analyzing tweets that contain candidate names, campaign hashtags, and other election-related terms.
AP’s election search trends tool can be found on its website here: AP Election Buzz.
Bing has also broadened its 2016 election experience, with the launch of its “Search Wave” feature, a search tool that showcases Bing’s search volume for each of this year’s presidential candidates.
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