Bing Shopping Campaigns now out of beta in UK

After launching Shopping campaigns in the US in July, Bing extended product ads to the UK and Australia with a beta test of Shopping Campaigns the following month. Now, Shopping Campaigns are fully rolled out in the UK.

Shopping campaigns in Bing reflect the campaign structure for product listing ads that Google introduced in 2013 and made available globally in early 2014.

Currently Bing product ads are only available in the US, UK and Australia. Shopping campaigns can be built from scratch in Bing Ads or imported from AdWords.

About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)

Let's block ads! (Why?)