SearchCap: Google in-depth articles, expanded text ads & search console emails

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Search Console now let’s you unsubscribe from some email notifications
  Apr 26, 2016 by Barry Schwartz

  Finally, after much feedback from webmasters, they can now unsubscribe and mute email notifications from the Google search console.

• Google brings back in-depth articles to search results after 17-day outage
  Apr 26, 2016 by Barry Schwartz

  Google seems to have fixed a bug with their search results interface, bringing back the “in-depth articles” section for some queries.

• In new test for Google text ads, headlines are expanded without sacrificing ad copy
  Apr 26, 2016 by Ginny Marvin

  With right-side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position.

• Dynamic remarketing: not just for retailers anymore
  Apr 26, 2016 by Laura Collins

  Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.

• Metrics blindness: Why it’s harming your link dev efforts
  Apr 26, 2016 by Julie Joyce

  Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts.

• Google testing a slimmed-down version of the local box
  Apr 26, 2016 by Barry Schwartz

  Google is testing a minimalist version of the local box in the mobile search results. My best guess: It is a version for slower internet connections.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

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SEM / Paid Search

Search Marketing

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