SearchCap: Google merchant feed, Getty Images EU complaint & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
  Apr 27, 2016 by Ginny Marvin

  A self-service tool to fix errors, add custom labels and more right in Merchant Center.

• Searching for searchers: Audiences are the new keywords
  Apr 27, 2016 by Christi Olson

  As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.

• Copyright bully Getty Images complains to EU that Google coerced it into image search
  Apr 27, 2016 by Greg Sterling

  Company says high-res image search results have harmed traffic and revenues.

• Trend observation: branded PPC ads getting more expensive
  Apr 27, 2016 by Thomas Stern

  Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.

• Sharpen your SEO, SEM and social media marketing skills with a SMX Advanced workshop
  Apr 27, 2016 by Search Engine Land

  SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taught by real-life search marketing ninjas! This year’s topics include: SEO […]

• How to succeed with pay-per-call marketing in a mobile-first world
  Apr 27, 2016 by Digital Marketing Depot

  In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay-per-call marketing. This white paper from DialogTech will help advertisers, publishers and networks new to pay-per-call get started, and those already doing it improve current pay-per-call campaigns. Visit Digital Marketing Depot to download “Pay-Per-Call Marketing in a […]

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(Some images used under license from Shutterstock.com.)

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