Study: Sales, keywords & fulfillment correlate with Amazon search rankings

Most retailers know that performing search optimization on Amazon is a different animal than with a traditional search engine. A new study across 344,936 unique products and 746,500 search results from Ripen eCommerce confirms these thoughts.

The study analyzed various factors including keywords in a products title/feature/descriptions, Amazon Best Sellers Rank, fulfillment options, prime eligibility and more.

The top 5 factors that correlated with a better ranking were:

• Amazon Best Sellers Rank (Sales Rank)
• Items Sold/Fulfilled by Amazon
• Keywords in Product Title
• Prime Eligible products
• Discounts

While the above factors helped bolster the visibility of a product in the search results, one factors correlated with a lower Amazon ranking: Third Party Fufilled Products (even if Prime eligible). When a product wasn’t fufilled by Amazon, there was a strong correlation with decreased visibility.

For more information and full data see the full Ripen eCommerce Amazon SEO Study.

About The Author

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

(Some images used under license from Shutterstock.com.)

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