There were over 5.5 million videos uploaded directly to Facebook in March 2016, generating over 218 billion views for around 861K different creators. But which Facebook video publishers were the most popular? The 'Most Watched Publishers on Facebook' leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the world's biggest social networking site.
Most Popular: Top Facebook Publishers March 2016
Once again, the BuzzFeed brand dominated the Facebook video rankings with five of its pages featuring in the top 25 most viewed Facebook video publishers chart. With a staggering 2.2 billion video views on Facebook last month, BuzzFeed Tasty, was the most watched branded page for the publishing giant in March 2016. Outside the top 10, BuzzFeed Video (#13), BuzzFeed Food (#14), BuzzFeed Nifty (#19), and BuzzFeed Proper Tasty (#22), added another 1.4 billion video views on Facebook. That's 3.6 billion views just on Facebook alone last month.
Top 10 Most Watched Facebook Video Publishers March 2016 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content.
Over 780 videos were uploaded to Facebook under the BuzzFeed umbrella in March. The most viewed video for BuzzFeed Tasty was this walk-through recipe for some super healthy 'Broccoli Tots', which generated 82.6 million views, and 2.2 million engagements. BuzzFeed Nifty's most popular Facebook video was 'DIY Cat Tent' which generated 60.3 million views, and 1.8 million engagements.
Buzzfeed and Food seems to have found its natural home on Facebook; the brand posts food videos very infrequently to YouTube, and has only briefly dipped its toe in the water as far as Vine is concerned. In fact, food and drink itself seems to one of the most engaged topics that Buzzfeed creates video content around. 22 of the top 30 most-watched videos under the BuzzFeed brand uploaded to Facebook last month were food related!
As well as foodie topics, news and current affairs content always does well on Facebook, as users turn to social media to get the latest updates on breaking events. At #6 in the rankings for the most watched video publishers on Facebook, is NowThisNews which calls itself "mobile news for a social generation". The news publisher is active on YouTube, and Instagram as well as Facebook, and in March 2016, it generated 826 million video views on Facebook alone. Although it uploaded footage regarding Pope Francis, animal rescue stories, and the US Election race, it was this intriguing video about the manufacture of edible eating utensils that was its most successful, with 72.4 million views and 1.9 million Facebook likes, shares, and comments:
Facebook Video and Original Content
Tubular's leaderboard of the top 10 most watched Facebook video publishers of March 2016 is a curated list that includes pages and brands that primarily upload original content. We feel that is a good representation of the type of creators that are using Facebook as a hub to publish authority content. However, it's fair to say that aggregators of video on Facebook are producing the kind of views and community engagement that even the top brands can only dream of.
Freebooting issues aside, Facebook accounts from So Flo, S. Saint, and many others attract views in the tens of millions each month with the top 10 Facebook compilation accounts from personalities. We took an in-depth look at personalities on Facebook and how and why they generate so many views, comments, likes and shares, in this article.
Most-Watched: Top Facebook Video Publishers March 2016
- Tasty (BuzzFeed) (2.2B Views)
- The LAD Bible (1.2B Views)
- Vlechten Met Daan (1.1B Views)
- UNILAD (1B Views)
- Tastemade (925M Views)
- Now This News (826M Views)
- Tip Hero (519M Views)
- News EBC (484M Views)
- Tastemade Brasil (462M Views)
- Brightside (449M Views)
Tune in Every Month for the Most Up-to-Date Stats!
Each month ReelSEO will publish the most up-to-date leaderboard charts from Tubular, so stay tuned! In the meantime, if you'd like to check out the Top 25, please fill out the form below:
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