Around 14 million creators publish video content to the major social video platforms every month, and we can confirm the top video talent across those sites to show you who is generating the most views, engagement, followers and buzz.
Using data from Tubular, we can track and measure the most watched online video creators on YouTube, Facebook, Instagram, and Vine. In this post, we take a specific look at March 2016 Video Creator Rankings for Vine, and which Vine stars generated the most views and engagement on the site last month.
Most Popular Vine Video Stars: March 2016
According to the most up to date statistics for the site, around 100 million people watch at least one Vine a month, either on their mobile device or via their desktop. For video marketing teams, Vine is an important part of the programming and distribution strategy for content, but it's fair to say that Vine has made more stars out of individuals, than it has of brands, although of course some brands are killing it on the platform.
As you can see from the March leaderboard, eight out of the top 10 most watched Viners are still independent creators, and appear in the comedy category. For the sixth month in a row, Vine superstar Thomas Sanders was the most watched non-branded Vine creator, with an incredible 267 million views, or loops as they are known on the site. His most looped Vine, with 16 million views, was this 6-second clip. 195K viewers enjoyed it so much they chose to share, comment, and like it too. Another Vine megastar, Lele Pons, was the first Vine star to reach 1 billion, and then 6 billion loops. The teenage sensation has over 10.9 million followers on her Vine account, and picked up 175K new followers last month alone. Her Vine content generated an impressive 173M loops on her channel in March.
Along with Thomas Sanders and other Vine superstars who are fast becoming are the new Influencers for millennials, Pons can command a good fee for any product or service endorsed. She has used her Vine channel to collaborate with or promote Ritz Crackers, HP, and Kotex, and belongs to a stable of Viners represented by Gary Vaynerchuk's Grapestory, a company dedicated to matching Vine personalities to brands such as Virgin Mobile, and GE. Influencer marketing has such widespread benefit for brands, that Vines owner Twitter, invested a rumored $30 million in February this year to acquire Niche, a site that also helps brands and advertisers find Vine Influencers to work them on endorsement deals. So, although Vine doesn't carry paid advertising, it's creators like those featured in the most-watched Leaderboard that can offer brands the visibility they need to access their target audience on the platform.
Two sports brands have made the top 10: Bleacher Report with 283M views, and NBA with 148M video views.The NBA is crushing other sports leagues on social video, and after Facebook, Vine was the top channel in terms of video views for brand in March. The most viewed Vine was this clip of the late singer Prince. It generated 3.5 million loops in March, but after the news of his tragic death, it may generate even more loops in April.
Ten Most-Watched Vine Creators March 2016
- Bleacher Report (283M Views)
- Thomas Sanders (267M Views)
- Lele Pons (173M Views)
- NBA (148M Views)
- Evan Breen (129M Views)
- David Lopez (106M Views)
- King Bach (98M Views)
- MeechonMars (92M Views)
- Marlon Webb (82M Views)
- Quensadilla (79M Views)
Tune in Every Month for the Most Up-to-Date Stats!
Each month ReelSEO will publish the most up-to-date leaderboard charts from Tubular, so stay tuned! In the meantime, if you'd like to check out the Top 25, please fill out the form below:
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