With an estimated 500 hours worth of video being uploaded to YouTube every minute, keeping track of the brands and creators who are generating real engagement on the platform month by month is vital to those in the online video marketing space. In March 2016 alone, videos uploaded to YouTube generated over 78 billion views, both organic and paid. In the 'Most Watched Creators on YouTube' leaderboard from Tubular, we bring you exclusive data into the channels generating the most views on the world's biggest video site.
Most Watched: Top YouTube Channels March 2016
Top 10 Most Watched YouTube Video Creators March 2016 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content.
Kid's Content is a Huge Success on YouTube
Some of the most popular YouTube Channels last month were creating content around small children, with family entertainment creators Little Baby Bum, Family Fun Pack, Ryan's Toy Review, Toy Monster,and Маша и Медведь all finding success reaching a younger audience. They are channels aimed squarely at pre-school children, and offer a range of cute unboxing videos and tutorials, and nursery rhyme singalongs.
Little Baby Bum's YouTube channel generated 492M views in March, with its most popular video, 'Ice Cream Song', a 1 hour 11 minute long nursery rhyme and lullaby extravaganza, generating 22.2 million views (but only 1.7K engagements).
Little Baby Bum, a London-based channel, was founded in 2011 to entertain the creator's own children (one of whom had the nickname Little Baby Bum) and has since grown to 6.1 million subscribers who have generated over 7.4 billion views to date. It's all original content, with the success of the uploads leading to more professional production values over the years. The creator's most successful video is a 54 minute compilation of nursery rhyme, 'Wheels on the Bus' which has attracted a staggering 1.3 billion YouTube views. Perhaps unsurprisingly, given their target audience, the channel didn't generate a great deal of engagement last month, but I guess those 2 year olds were too busy having fun singing along to unboxing videos to comment or share across their social networks, right?
Music's Domination of YouTube
Music is one of YouTube's most popular categories, and between them, Justin Bieber, T-Series, and Netd Muzik, generated around 1.6 billion views in March. With Playlists and watch time, music keeps viewers engaged and coming back for more, something highly rewarded by the site’s algorithms. Even though Justin Bieber didn't even upload a new video to YouTube last month, his VEVO channel still generated 646 million views. He currently has over 20.8 million subscribers, and his videos have generated a total of 10.4 billion views since September 2009.
Talking of music, the most-watched video on YouTube last month was uploaded by the MeghanTrainorVEVO Channel, and it generated 83.3M views, and 1.4M engagements. Of course, it will have some way to go before it beats one of the first handful of videos to reach over 1 billion views, that's Meghan's own first megahit 'All About That Bass'.
Top Ten Most Popular YouTube Creators March 2016
- Justin Bieber (646M Views)
- Ryan's Toy Review (645M Views)
- WWE (613M Views)
- Family Fun Pack (543M Views)
- T-Series (507M Views)
- Little Baby Bum (492M Views)
- Netd Muzik (490M Views)
- Маша и Медведь (456M Views)
- Toy Monster (428M Views)
- Get Movies (418M Views)
Tune in Every Month for the Most Up-to-Date Stats!
Each month ReelSEO will publish the most up-to-date leaderboard charts from Tubular, so stay tuned! In the meantime, if you'd like to check out the Top 25 most popular YouTube channels, please fill out the form below:
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