AdWords Express now shows Google Analytics goal results

Small businesses using AdWords Express to advertise on Google, can now see goal tracking data in their Express dashboards.

Businesses can set up a new Google Analytics account, if needed, from AdWords Express. After setting up goal tracking in Google Analytics and linking it to the AdWords Express account, goal completion data as well as behavior metrics like new visits driven from the ad, time on site and page view averages will show in the Express dashboard.

About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)

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