Bing Ads makes it easier to segment performance data like time of day and device

Performance analysis in Bing Ads just got easier with the addition of a new Segment tab in the campaigns page.

You can segment your campaign data by time (of day, day of week, and even by month, quarter, or year), network, device, and top vs. other from the main interface rather than having to navigate to the Reports section.

To download segmented campaign data, you’ll need to select the option you want from the Download report window (just like in AdWords).

Note, if you’re looking to see segmentation by time, there are some limits. For example, if you select “Day”, the maximum data range you can look at is 16 days.

The feature is now available to accounts in the US and UK.

About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)

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