Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015

In the constant battle against bad actors, including scammers and hackers, Bing says it rejected 250 million ads, blocked 50,000 sites and banned 150,000 advertisers in 2015.

The usual suspects continue to take up the bulk of attention. Tech support scams, a perennial problem, plague the system. Bing says it blocked more than 15 million ads and 25,000 sites promoting shady third-party tech support services.

Bing has relatively lax trademark usage policies, but says it still dismissed more than 50 million ads last year for trademark infringements. Phishing attacks and ads for pharma and counterfeit goods were also at the top of the list. Additionally, more than 3 million misleading pages and 30 million ads were blocked for spam and misleading content.

About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)

Let's block ads! (Why?)