Monday, May 9, 2016

Voice search reporting coming To Google Search Console’s Search Analytics report

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Google webmaster trends analysts, John Mueller, said on Friday in a Google hangout at the 23 minute mark that Google is looking for ways to show webmasters in the Google Search Console how people are finding their pages through voice search.

John explained that Google wants to provide a way to segment out how people search for your site using a keyboard versus voice search in the Search Analytics report. John said, Google wants to “kind of make it easier to pull out what people have used to search on voice and what people are using my typing. Similar how we have desktop and mobile setup separately.”

John added that it is “tricky” because many of the voice searches are done in much longer form sentences and thus, by default, Google Search Analytics may not see enough volume for that query and group it together with the lower volume keywords, thus not showing it in the report. But he said they did have a discussion internally about how to go about separating out voice searches in that report.

Here is the Q&A I transcribed:

(Q) Does Google plan to include Voice Search Search console reports in the future?

(A) I don’t know what the exact plans are there but we have discussed something like that. To kind of make it easier to pull out what people have used to search on voice and what people are using my typing. Similar how we have desktop and mobile setup separately. I think some of that might be trickier because in practice voice queries are more long form, they’re more like sentences and real questions. And sometimes those exact queries don’t get used that often so we might be filtering them out in search console. But it’s definitely something we’ve talked about, we’ve looked into different other types of queries or search results as well to see if there is something that we could be doing their differently. If you have any explicit examples of specifically how you think this type of feature or any other feature in such console could make it easier to to really make high-quality websites, to really get some value out of search console in in a way that makes sense for you to improve your service for users then we’d really love to see those and examples.

You can hear it yourself at the 23 minute mark.

John also added later at the 26 minute mark that Google also wants to segment out AMP results as well.


(Some images used under license from Shutterstock.com.)

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