Yahoo Gemini launches retargeting for search and native ads in US

After several months of testing with over 100 advertisers, Yahoo has launched custom audience targeting for search and native image and video ads on Yahoo Gemini in the US.

Yahoo first announced custom audience targeting in September, and has been testing it with advertisers since January. Advertisers can retarget site visitors — segmented by page visited or action taken — or import app customer lists for retargeting using mobile advertiser IDs.

Audience creation in Gemini is fairly straightforward. From the Tools tab, click Custom Audience to set up an audience of past site visitors or app customers.

About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)

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