It's difficult to push video content out to the users of Reddit if they suspect they are being marketed to in any way. But once in a while, a creator or brand pushes through and captures the imagination of a certain sub Reddit, and magical things start to happen for that content.
Take the example of that most fascinating of subjects - hydraulic press demonstrations. Yes, I know what you're thinking, but combine that heavyweight machinery with some pop culture, and you have videos that the Internet have started going crazy for.
The Hydraulic Press YouTube channel has been active on the video platform since late in 2015, but has seen an explosion in views and subscriber growth just in the past 30 days. It currently has (at time of writing) just under 540K subscribers, and has generated 42.7 million channel views. According to Tubular, that's a 5917% growth in subscribers and a 3498% increase in views in just 30 days - and it's all down to Reddit. So fast is this channel growing due to exposure on the Front Page of the Internet, its YouTube subscriber base has grown by 12%, and views by 8% just in the last 3 days alone!
Hydraulic Press Videos: YouTube Growth in Last 30 Days
The Hydraulic Press YouTube channel picked up 484K new subscribers between 03/13/16 and 04/13/16 - and generated 41.6M views (out of the total 42.7M) in that same time frame. Now, Reddit is a difficult landscape for creators to manoeuvre, but it appears to be the biggest factor in the incredible growth of the YouTube channel in the past few weeks.
How can we be sure? The Tubular stats don't lie, but a deeper delve into some YouTube analytics data also gives us an indication of what's been happening. The creators have been uploading video content to YouTube since October 2015, with 'Crushing Golf Ball with Hydraulic Press' the first of those uploads. There was minimal viewing or engagement activity in the first few months after upload, but views then started to rocket around mid-March 2016. Which is right around the time that Reddit/Videos fell in love with the content from the Finnish creators.
How Did the Channel Get So Big So Fast?
So what's the secret behind the growth of this little YouTube channel? We would argue that it's true authentic content, combined with a sincere wish to engage and delight viewers with some outstandingly quirky footage. Crushing fruit, Play-Doh, Barbie Dolls, and old Nokia phones makes for some stunning visuals, and plays right into the hands of viewers who love something a little-left field that amuses, and engages, and allows them to enthusiastically share with their friends, family, and peers.
The channel's most viewed video to date is this new take on an old problem - how to fold a piece of paper more than 7 times. Not only did it attract a lot of attention on Reddit, many other content-aggregation sites like Someecards, Lad Bible, and 9Gag also picked up on it, leading to even more visibility for the YouTube video. And of course, to more views and engagement for the video embed used for the different posts about it. Not only did it go viral on desktop websites, it also picked up around 80K shares, likes, comments on YouTube, Facebook, Twitter, and Google+.
Due to the surge in (organic) interest in the videos, it's very likely that YouTube itself started to return content from the channel to viewers as part of its 'related videos' algorthim. This in turn would have raised even more awareness for the videos in the YouTube ecosystem, leading to increased subscriber and view growth.
If you haven't seen the hydraulic press videos yet, then treat yourself for a few minutes today. They are highly satisfying, hugely entertaining, and a lesson for any video marketer who wants to understand how to work with creators like this as part of an Influencer marketing campaign.
According to a latest study, the “video diet” of today’s 13-24 year olds is no longer just a snack - it has become an around-the-clock smorgasbord. Research by Defy Media indicates that this age group are consuming social video across a range of new platforms, and an overabundance of mobile devices. For this demographic, video has become more than an amusement or a way to pass time; it’s a tool that connects young people to friends and family and helps them manage the ups-and-downs of everyday life.
Social Video: Keeping Millennials Connected
Research carried out by Defy in 2015 confirmed that, to the surprise of no-one, that 13-24 year olds were watching more YouTube than TV, and that they identified with stars of online video far more than they did with traditional TV or movie personalities. The 2016 study takes a deeper-dive into the video consumption of today's youth, and seeks to understand the impact of video in young adults’ everyday lives, how each video source is used, and if advertising impacts use of any particular sources.
It found that the needs of video content went well beyond the entertainment factor, it also educated, became a source of stress relief, and keeps young people connected and included among their peer group. When it comes to advertising, young adults are as turned off as their older counterparts when it comes to being over-sold to, although they are willing to site through ads they find entertaining.
85% of Young Adults Watch Video via YouTube
Now, I’m just spit-balling here, but I’m guessing that the folks at Defy Media sat down to write this year’s report, which is entitled, “Youth Video Diet,” just before lunch, because it’s filled with extended food metaphors. For example, check out the image below entitled, “Digital Dominates the Menu.” It shows that 85% of young people watch video on YouTube, 66% on Netflix, 62% on cable/satellite TV, and 53% on Facebook.
When it comes to video, the data also shows that the average young person consumes 12.1 hours per week of “free” digital video, and many consume an additional 8.8 hours of subscription digital video. Television garners just 8.2 hours weekly, with far fewer 13-24 year olds watching it compared to digital.
ALSO ►How Social Video Helped Cecil the Lion: Jimmy Kimmel Plea Raises Nearly $1M
Although social video is the new kid on the block, it’s more than a snack at 5.9 hours weekly. These hours exclude videos made by family or friends, because most of Gen Z are watching digital stars (25%) , or videos from people they don’t personally know (25%). Only 15 of those surveyed confirmed that watched videos uploaded by friends and family on social platforms:
There’s one entitled, “Digital Video Tastes Better.” Hey, you can’t make this stuff up. Last year’s “Constant Content” study showed digital is preferred by youth over TV because it better suits their lifestyles and has more relatable content. This year’s “Youth Video Diet” study continues to see cable/satellite TV consumption decline with age and an uptick in use of subscription and free digital video.
And there’s another one entitled, “Youth Would Starve without Video.” YouTube is a vital video source for young people, but the phrase, “There’s no such thing as a free lunch,” exists for a reason – advertising. So, what’s youths’ take on advertising as a trade-off for free video? According to Taylor, who is 16, “I don’t think I can live without YouTube because like, everything is on there!”
Digital Celebrities: Branded Collabs are Working
Young adults in America look up to digital celebrities and are more open to understanding how advertising helps these stars continue to create the content they want to watch. But the online star must stay authentic to their original character and audience base otherwise the collaboration may fail.
There’s plenty more if you are still hungry for more. But, if I were you, I wouldn’t try to digest more data on an empty stomach.
In this video we’ll be looking at the YouTube channel of presidential candidate Donald Trump based on my Four Pillars of YouTube Success...starting with Content.
CONTENT
Donald Trump has 39 videos on his YouTube channel, some of which I assume are good videos. But when you compare that to the other candidates on YouTube it’s not that huge. Taking a closer look at his tiny handful of videos you’ll see that he has a number of them on the issues, live speeches, a how-to section, and an Ivanka section? I should also mention that I have John Oliver’s plugin installed, so that’s why his content has been Drumphed.
OPTIMIZATION
On the optimization side, Trump’s thumbnails are not great. Looks like we caught him in the middle of a full on Trump dump. But how are his keywords? “I have the best words” We’ll see about that. This is what I found for many of his videos. No words. That’s why you don’t see Donald Trump’s own videos ranking very well. Not even for his campaign slogan.
PROMOTION
On the promotion side we already talked about his well organized channel page and playlists, but how does he promote his channel on his website? Looks like he doesn’t. There’s no link to YouTube in the footer, and he doesn’t embed relevant videos on pages where he clearly has a complimentary video. It’s almost like he’s built a wall between his website and YouTube channel.
COMMUNITY
On the community side Trump’s channel has 23 thousand comments. I tried to read through some.... I even found his most popular video has had comments completely disabled. What I was most surprised to learn is that the majority of Trump’s videos have more likes than dislikes. I didn’t see that coming, but I was able to guess which video had the highest percentage of dislikes...
Not only has Instagram announced it will be introducing a new feed algorithm, it is also rolling out the ability for creators to upload videos of up to 1 minute. That's a game-changing four times the length of the current allowance. While Instagram, along with Vine, and Snapchat, has challenged brands to tell their stories in the shortest timeframes, this move will position the platform in an interesting middle ground that will give creators much more flexibility for the type of content that can published. My first reaction to this change is that it is a great one for both marketers, your average users and other content creators.
In the last six months, the time people spent watching video on Instagram has increased by more than 40%, so with the introduction of new functionality on the platform, we take a look at 4 easy ways video marketers can benefit even further from the changes.
#1 Add a Call to Action to Instagram Video Content
One of my biggest concerns with the change to the feed algorithm in Instagram is the importance of having a high level of engagement, driven by successful calls to action. The previous length for Instagram videos would have required a bit of a sacrifice in order to make a call to action work, but with the longer videos, there is now plenty of time to not only make a CTA, but get creative with it as well. This should allow content creators to have the time they need to make the videos they are used to, while still allowing some time for a meaningful call to action that should keep their content at the top of the new feed.
#2 Make the Most of the New Video Length
Reel SEO has already highlighted some key metrics around video engagement. For the data we studied, there was a peak for both Facebook and YouTube videos between 30 seconds and 60 seconds for the ratio of views to engagements. By expanding to a 60 second limit for video, Instagram should be increasing their level of exposure to its optimal limits, while leaving longer forms of video to the likes of Facebook and YouTube, for now. At that one-minute mark, I expect Instagram will get the optimal amount of engagement and exposure that makes it worth your time and effort to invest in the platform. For those who have been avoiding the limits on Vine and Snapchat, Instagram now provides a unique service that advertisers are much more comfortable working with, similar to traditional TV spots.
For brands like Ben & Jerry's, the opportunity to create longer Instagram videos allows it to pack the content with even more compelling visuals. According to Tubular, the ice cream wizards generate an average 33% engagement for its Instagram uploads, so it's obvious that fans and followers have an appetite for more (see what we did there?).
#3 Test Different Video Lengths to Find Sweet Spot
One danger to this increase could be users bailing out of the feed. Pictures and short videos are great at keeping users rolling from one piece of content to the next. Increasing the limit much farther than 60s could have had an adverse effect, causing users to abandon the feed. Targeting it at 60 seconds looks like a calculated move that shouldn’t adversely impact user experience, while still giving creators more time to work with their videos. Consider easing your viewers up to the 60 second limit, rather than pushing it all at once. While having the extra time is great to work with, it may take audiences a bit to get used to the idea.
#4 Take Time to Tell Your Brand's Story
Certainly there is an art form and a challenge to making a good video. But at 60 seconds the editing process is much more forgiving than at 15 seconds. This change leaves room for a quality CTA, but more importantly it gives you more time to tell your story and connect with viewers. While brands could just dump 30 second and 60 second spots on Instagram, this is not very likely to be as successful as creating content with the audience in mind. There is flexibility now to repurpose content, but platform-specific content will usually elicit much better results from viewers. Mini have uploaded some incredibly engaging content to Instagram, but imagine how many more features it can now show off in future Instavids:
All users may not have these new features just yet, but they should be able to utilise them in the coming months if not sooner. Remember, Facebook is behind Instagram and they are pushing hard in online video. That success will be built on ad dollars if they continue down this path and as such I expect us to see more and more features that support advertisers. If Instagram can get their user’s approval on a longer video format that compliments their new feed algorithm, we should see users staying on the site longer and interacting with sponsored content more often.
Launched in 2005, YouTube has evolved from a simple clip site into a social-media powerhouse in just under a decade. And wherever billions of users congregate, you can bet your bottom dollar marketers aren’t far behind. We know that the big boys are now leveraging YouTube’s popularity to maximize brand engagement. Nike, for example, has had many wildly successful YouTube campaigns.
What should be of greater interest to today’s marketers, however, is how heretofore unknown brands utilized the social-media clip site to disseminate their message and gain a foothold in the public consciousness. Savvy marketing companies have kept an eye on this trend for a while; but for those new to the party here are four shining examples of YouTube marketing success.
4 Brands Who Gained Success via YouTube Marketing
GoPro: Let’s kick things off with one of the biggest Cinderella stories in YouTube advertising history. Nowadays everyone has heard of GoPro, and there’s a good reason these ubiquitous wearable cameras are on folks’ radars: because the brand inserted itself in the conversation. What’s more, the company didn’t even do the heavy lifting; in 2013 thousands of their customers uploaded over two years worth of YouTube content all featuring “GoPro” in the title. This led to the creation of the GoPro Network, media channels that focus on programming across a variety of platforms.
By 2014 the company boasted 7.2 million “likes” on Facebook, 2 million followers on Instagram, and 950,000 Twitter followers. But the major coup was claiming 450 million YouTube video views as well as 1.8 million subscribers. This strategy helped increase company revenue from $234.2 million in 2012 to $985.7 million by the end of 2013. That’s over a 200% increase in sales in just three years. And never forget that it was all possible because, while other companies were struggling to figure out how to make e-commerce work for their product, GoPro was turning its product into their very own media company.
Modcloth: The vintage-clothing industry has a lot going for it. Not only does it generate billions of dollars a year, but it boasts being good for the planet, too. But how does one vintage operation distinguish themselves from the robust competition? San Francisco-based online store Modcloth found a way—by turning customers into brand ambassadors via YouTube. Owners Susan Gregg Koger and Eric Kroger created their YouTube channel in 2008, offering up fashion lessons and contests that engage their viewers. Since then they have been promoting their original videos through TrueView video ads, which has resulted in a click-through rate of 18% and the capture of the coveted 18-34 female demographic.
LSTN Headphones: Not everything in digital marketing needs to be a shameless cash grab. There are those companies looking to smash revenue projections as well as give back to the community. LSTN is one such brand, and they earn a spot on this list for being equal parts savvy business folk and earnest do-gooders.
Interestingly enough, it was YouTube videos that inspired the team behind LSTN to start their business in the first place. Since then they have used the outlet as a microphone to promote not only their product, but the positive effect it can have on people throughout the world. Watch LSTN’s video and you see a celebration of humanistic commercialism. Note how their brand message—for every pair of headphones we sell, we help restore hearing to a person in need…—is featured throughout. This altruism effectively boosts consumer engagement while simultaneously branding LSTN as a company with a conscience—one of the cornerstones of marketing to millennials.
Rokenbok Toys: On its surface, Rokenbok is a simple toy company that makes building blocks. Look deeper and you’ll see a group of savvy tech experts designing engaging, educational toys for children. But when specialty brick-and-mortar toy stores began closing, Rokenbok needed another way to demonstrate their products. They decided to go digital and turned to YouTube, creating an in-house studio and shooting videos on a three-day turnaround. They uploaded this content—mostly demonstration videos—to their YouTube channel, and it appealed to a targeted audience. Just how appealing was this gambit? Now the company generates 50% of its customers through the social media channel and, according to Rokenbok owner Paul Eichen, YouTube has “set the direction for our marketing communications for the foreseeable future.
What the above examples serve to illustrate isn’t merely that YouTube should be a cornerstone of any modern digital marketing strategy. That’s hardly new news. These brands are a showcase for the potential inherent in the platform. Those who harness YouTube’s power correctly have the opportunity to capture lightning in a bottle and increase brand engagement at geometric rates. Those who do will find that their reach never exceeds their grasp.
5 Ways Video Marketing is Primed to Explode in 2016
When marketers look back on 2015, they’ll likely remember it as the year content marketing went visual. Sure, there have been display ads and video clips for as long as there’s been an Internet, but it wasn’t until last year that video marketing shook the ad industry to its core. That’s because 2015 saw online video rise to account for 50% of all mobile traffic. It was also the year YouTube posted the awe-inspiring figure of 40 billion all-time views for branded content. That means video marketing has gone from a trend to a bona fide phenomenon, one that will set the pace for the foreseeable future. Now we look ahead, and learn how video marketing will continue the momentum and fulfill its potential in 2016 and beyond.
#1 More focus on branded video
It doesn’t take the Amazing Kreskin to predict that branded video is a trend that will continue to skyrocket. Interestingly, YouTube and YouTube alone is responsible for this vital marketing tactic. That’s because the other half of the statistic mentioned above says that half of those 40 billion all-time YouTube video views occurred in 2015 alone. That’s 20 billion views of branded content in a 12-month space of time. Expect small businesses to follow the lead of the big brands and focus the brunt of their marketing efforts on creating content for their own YouTube channels.
Also, don’t forget that during the last year we’ve seen the rise of vloggers and other regular folks who promote products via YouTube Channels. They’ve now supplanted even celebrities when it comes to direct influence over a target audience—hence the name “influencers.”
#2 More videos and animations on home pages and product pages
This may seem like a regressive trend to some. After all, it was only in the mid-oughts that webpages with convoluted Flash intros proved a failure, and any business worth its salt focused on clean, static websites with easy-to-read text. But that was before HTML5. Now there are quicker page-load times (or none at all), and browser windows can pop up featuring lush background video and/or animation without interrupting the user experience. This would be an easy trend to be skeptical of if there weren’t so many successful examples out there.
#3 The rise of guided selling
As mentioned above, expect brands to incorporate more videos on product pages. This is a form of guided selling, which can be particularly useful to those business segments that manufacture complex products. Interactive product finders, mobile apps, and video tutorials are already prevalent in e-commerce and retail, and some of the biggest brands are utilizing these solutions to reap big gains. The benefits of these tools come in the form of educating the customer, as well as opening a direct line of communication with them at every point on the purchase path. Expect to see more of this now and well into the future.
#4 Bite-sized video content
By 2015 the typical attention span of a person living in today’s digital world was 8.25 seconds. That doesn’t leave marketers with a lot of room to make an impact. Enter GIFs. Once thought to be a low form of visual marketing, they are now coming back in a big way thanks to their ability to make a huge visual impact in a short time. People share them on Twitter; folks post them on Facebook. GIFs and cinemagraphs are ideal for social-media and email marketing, which is exactly where you’ll see them in 2016. Also, don’t be surprised if the six-second video-clip site Vine becomes even more popular—so much so that influencers eventually take over the Vine sphere the same way they’ve done with YouTube.
#5 Up Periscope
Whenever a marketing juggernaut like YouTube appears, some folks stare in awe while others look farther down the horizon for the next trend. At the moment, at least as far as digital-video marketing is concerned, that trend is Periscope. There are certainly plenty of other live-streaming apps out there, but Periscope can boast one thing these others can’t: everyone is using it. This isn’t lost on brands, as many heavyweights, like Red Bull, Spotify and General Electric, are honing their targeted messages with the help of Periscope.
In the end, marketers shouldn’t make the mistake of going all in with whatever new social-media video platform presents itself. YouTube will dominate the digital marketing realm for some time; Periscope will continue to be a major player; Vine will have carve out its own niche. Those brands that develop a comprehensive strategy among each platform are the ones who will see the most success.
The folks at Warc recently announced the results of their 2016 ranking of the world’s best marketing campaigns. Although I don’t normally pay much attention to these things, the Warc 100 rankings are based on a very different methodology. Developed in consultation with King's College London, Warc tracks advertising competitions around the world which require entrants to show the business impact of social video campaigns, rather than solely recognizing the campaign’s creativity. Now, that’s a methodology that uses metrics that matter.
Social Video Campaigns That Delivered Results
And, when I checked out this year’s list of top 10 campaigns, I was surprised to see only a small handful of ones that we’ve discussed in the past. The vast majority are campaigns that I haven’t seen or heard about before. Let's take a look at the top 10, and what kind of business metrics the campaigns hit in 2016.
#1 Penny the Pirate: For example, have you seen or heard about “Penny the Pirate,” which ranks #1 in the Warc 100? I guess we don’t get Down Under as often as we should. Well, this campaign was developed by Saatchi & Saatchi and OMD for the Australian optical chain OPSM. It combined both traditional and digital media, including an engaging printed book and app to highlight vision problems in children.
Business ROI as results of campaign: But, here’s what caught my eye: More than 126,000 parents bought the reading book, the number of eye tests conducted by OPSM increased by 22.6% year-over-year, and the optical chain’s sales also grew by 22.4%. Well, shiver me timbers.
#2 #LikeAGirl: The #2 campaign in the rankings, #LikeAGirl by Always, is one that we’ve mentioned in the past. So, regular ReelSEO readers already know that the feminine hygiene brand changed negative stereotypes about what it is to be a girl via online video, social media and a website hub. But, what I didn’t know was this: The #LikeAGirl video was shared 1 million times within the first month.
Business ROI as results of campaign: The brand’s purchase intent increased up to 92%, and Always received a UN award for the impact the campaign had on female empowerment around the world. Hey, that’s new news!
#3 Project Architeuthis: But wait, there’s more! In third place is the US Navy recruited cryptologists via social media. “Project Architeuthis” was an alternate-reality, puzzle-solving game where characters, cryptologic clues, tips and updates were revealed via Facebook, Twitter, Instagram and Tumblr.
Business ROI as results of campaign: Analysis showed that playing the game increased the likelihood of enlistment. By how much? Well, I’d tell you, but then I’d have to kill you.
Business ROI as results of campaign: An average of 1.2 tons was sold per store in the first two days. Incroyable!
#5 Live Test Series: You may not remember all 20 of the videos in the #5 campaign, “Live Test Series” by Volvo Trucks. But, I’m almost certain that you remember the most popular video in the series, “Volvo Trucks - The Epic Split feat. Van Damme (Live Test), which has more than 82.6 million views. For this campaign, Volvo Trucks set out to maximize awareness of its new range of trucks with a series of stunts to illustrate aspects of the vehicles, including ones emphasizing safety and environmental concerns. These were promoted on YouTube and by the press.
Business ROI as results of campaign: The video generated over 100 million YouTube views, a significant increase in brand recall and awareness, as well as a 23% increase in sales during the fourth quarter of 2013. Now, that’s what I call epic!
#6 If We Made It: Newcastle Brown Ale played up to its image as a blatantly honest, no-frills beer brand in the US by parodying the advertising hype around the Super Bowl. It targeted digital natives with a mock Super Bowl campaign, tracking the phases of a regular campaign with teasers of its “if we made it” ad.
Business ROI as results of campaign: The campaign increased volume sales by over 20%. I’ll drink to that!
#7 This is Wholesome: This campaign was launched by Honey Maid, a classic, all-American brand that has been part of families’ lives for 90 years. However, the brand had lost its relevance and growth had stalled as it was perceived as old-fashioned. The “This Is Wholesome” campaign celebrated the diversity of all families in America, including gay dads, mixed-race families and single dads.
Business ROI as results of campaign: Sticking to its principles helped Honey Maid achieve an increase in market share.
#8 Share a Coke: This campaign certainly made a splash. To re-connect with users, Coca-Cola printed popular names on its bottles. This idea was then extended across kiosks that would print names by request on cans, then more names were voted for through social media.
Business ROI as results of campaign: Following a successful launch in Australia, this simple idea was then rolled out around the world to new markets including the US.
#9 Kan Khajura Tesan: Kan Khajura Tesan, which translates as “the Earworm Channel,” is one that you may have heard about. Hindustan Unilever (HUL) reached a rural audience in the “media dark” Indian regions of Bihar and Jharkhand with an always-on, free-to-use mobile media channel offering music, jokes and Bollywood content, interspersed with ads.
Business ROI as results of campaign: The channel gained 12 million subscribers in less than 10 months from launch, including one million unique callers per month.
#10 I Will What I Want. In 10th place is a video marketing campaign by Under Amour. The sports apparel brand turned around its “masculine” image to become a symbol of female athletic aspiration in the US. The creative idea connected Under Armour’s performance values to the true stories of women today achieving success on their own terms.
Business ROI as results of campaign: The campaign put the brand at the heart of a cultural conversation, achieving a complete turnaround in connecting with its new target and a 28% sales increase.
Now, you may think it is significant that the US has four campaigns in the top 10, led by Campbell Ewald’s "Project Architeuthis" for the US Navy and three campaigns from independent agency Droga5: "If We Made It", "This is Wholesome" and "I Will What I Want".
However, the US’s representation in the Warc 100 mirrors its 27.6% share of global ad spending, which was US$163.7 billion in 2015. By comparison, the UK, India, and Australia significantly outperformed in the Warc 100 relative to their share of global ad spending. So, being able to show the business impact of a campaign isn’t limited to us Yanks.
I am starting to wonder if YouTube needs more help managing its content - because such a large catalog with an incredible amount of individuality and variety really needs a personal touch. While some of that is taken care of by a variety of creators in each niche, perhaps it is time that the front page algorithms undergo a significant change that includes not just more variety, but more human interaction.
YouTube Algorithm and Curated Video Content
In my journey to rediscover online video, this past month has been interesting. I’ve noticed heavy amounts of Ellen and the other major network talk show hosts on the front page. Clicking on just one of these videos flips the entire front page into “talk show host only” mode it seems. I can appreciate the financial nature of the business; especially if that space is worth a significant chunk of revenue and the site continues to grow. But one of the reasons I have enjoyed YouTube for so long is because of the variety. It is no wonder I find it frustrating when major portions of the front page shift towards content directly similar to only content I have watched or liked. That’s what my subscription box is for. Discovering a variety of content is difficult when I only get content related to something I have already watched.
Today, something bizarre happened with my front page. I clicked on a video interview from Ellen with the guys from “Damn, Daniel”. If you haven’t caught on to the craze yet, just stop by their Twitter pages and see the video that started it all. Or which the Ellen clip below:
After I watched the video and returned to the home page, my recommended box, which sat just below the main area of the front page today, was a bizarre mix. It included four videos from the same creator – GizmoSlip, one VEVO channel, a video from How Ridiculous and another video from Ellen. Aside from that, every piece of content was either from a compilation channel or freebooted. I have no idea how GizmoSlip got so many spots, but I’m more worried about freebooted content being what YouTube is recommending I watch. It's almost as if the site is putting its seal of approval on it by giving it such a high ranking on the front page.
Compilation Pages are Taking over YouTube
Hopefully the content owners are getting the credit they deserve via YouTube’s Content ID system. But it strikes me as absolutely bizarre that the most coveted space on YouTube is being populated by content that isn't being uploaded by the original creator. It is encouraging the very behavior that has caused the community backlash in the last few weeks over its treatment of fair use. Even if this content has been properly monetized, there is still no reason YouTube should be promoting it over the original content owners.
For example, the video dropping a ball off a damn would be much better served as the original video from Veritasium witch has over 30 million views, rather than the freebooted copy that has only 10 million views. And how is it compilation channels continue to exist? Some of them properly license their content, but many just plain steal from creators in order to create these compilation videos. Allowing these channels to persist leaves little reason to watch the original content. I enjoy a good compilation video as much as the next viewer, but if they aren’t being done with the proper consent, they need to be stopped and certainly shouldn’t be getting featured on the front page.
Freebooting is bad enough, but the bigger issue is a lack of discoverability and the repetitive nature of the front page. Once you watch something, you get stuck in a loop of seeing too much similar and promoted content. This hampers a viewer’s ability to find new things. This is especially troublesome when there is so much to watch on YouTube and so many creators going unwatched. After watching Ellen’s interview, I got an entire section of only Ellen, simply because I clicked on her video. Ellen is pretty awesome, but the reason I clicked on her link was because of the people being interviewed, not her. I should have been served more of Daniel and Josh, not more of Ellen. But the algorithms can’t detect that. A team of content managers would be better able to understand the pulse of online video and curate a wider variety of suggestions, more representative of the freedom of expression behind YouTube, without converting my entire front page because I simply clicked on one link.
Redisovering Online Video: Tips and Observations
Be careful in how you structure your metadata so as not to create a dead-end for viewers. While you could get viewers to watch more of your content, it may shorten session times, which would lead to lower ranking in the YouTube algorithms.
Make sure and promote your best videos at the beginning of any hygiene content, it will give you another opportunity to draw in people who may have missed it the first time.
Do not skip on the YouTube description box. I saw a trailer for a major movie this month with no links at all in the description box. Rather than looking for more information on their site, I moved on in my viewing.
Why is the video I just came from in the sidebar or autoplay queue ever? Serialized content was catching me in a loop where I kept going back to the previous video and not the next one in sequence.
Why is the video I just watched on the home page? You recommended it to me, I watched it. Pick one of your other billion videos to feature!
Videos not centered on conversation/vlogging cause me to treat YouTube like television. For those videos, I watch until I'm bored and go away. Interactions, a community, a sense of belonging give me a reason to stay longer, although watch time may not directly show it.
I saw a video in the “Trending” tab with only 14k views. Come on now YouTube, that’s not trending, I’d be willing to bet that’s bought and paid for by the artist. Nothing wrong with a little paid promotion, but let's not blur the lines too much here.
In my column about BuzzFeed’s new social video metrics, I mentioned that you might also be interested in reading “How to Suck at Social Media: An Indispensable Guide for Businesses,” which was posted by leading industry expert Avinash Kaushik's blog. In this post I'll be taking a deeper dive into three of the four social media metrics that I said “might be” the ones that BuzzFeed is looking for, which are:
Conversation Rate, the ratio of comments per video to overall followers. Is what you are saying interesting enough to spark the most social of all things: a conversation?
Amplification Rate, the ratio of shares per video to overall followers. Is what you are saying so incredible and of value that viewers will forward it to everyone they know?
Applause Rate, the ratio of favorites per video to overall followers. Do viewers think the content you've posted is interesting, even if they won't comment on it or forward it on?
Video Marketing and the Question of Metrics
Now, Kaushik is recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence. He’s the Digital Marketing Evangelist for Google, and has held key roles at Intuit, DirecTV, and DHL. He initially defined these four social media metrics in a blog post published back in October 2011. In other words, they’ve been hidden in plain sight for more than four years.
So, why haven’t they been adopted more widely? Well, about a month after his post was published, YouTube Analytics replaced YouTube Insight. Suddenly, video marketers could easily access more detailed information, even if most of us were still looking at which videos were driving the most views. Hey, why go looking for new metrics when most of our clients or executives in the C-suite were still asking, “How many views did we get?”
It was only after Facebook redefined a “view” to mean anytime a video is displayed in a user’s news feed for 3 seconds or more, even if the person doesn’t actually click on the video to watch with the sound turned on, that many of us started to question the value of this metric. By comparison, YouTube definition of a “view” can mean (1) when a viewer watches 30 seconds of your video, (2) when a viewer watches all of your video if it’s shorter than 30 seconds, or (3) when a viewer engages with your video. Whichever comes first, YouTube calls that a “view.”
Meanwhile, a similar thing happened with another metric: “engagement.” From 2012 until February 2014, the Interactive Advertising Bureau (IAB) debated over the definition of “advertising engagement” and wrestled to identify the core metrics for ad engagement across digital and legacy platforms. The industry organization finally agreed to define “ad engagement” as: “A spectrum of consumer advertising activities and experiences — cognitive, emotional, and physical — that will have a positive impact on a Brand.” Hey, I’m not making this stuff up. That’s their definition.
But wait, there’s more! After wrestling to identify the core metrics, the IAB drew six key conclusions:
Engagement is an extremely complex issue; there is no “one size fits all,” and no single approach.
It is critical for core metrics of digital advertising engagement to be comparable to other media.
The industry needs benchmarks of performance, creating yet another reason to seek consensus on core metrics and definitions.
Engagement is driven as much or more by the creative execution as by the media platform.
Digital advertising Engagement encompasses more than physical interaction.
Social Media is more than a single form of Engagement.
So, is it any wonder that most video marketers didn’t rush to adopt the IAB’s fuzzy definition of “engagement” or its core metrics to highlight in their monthly reports? The whole process reminds me of the old adage: “A camel is a horse designed by a committee.”
Social Video Engagement on Social Platforms
Which brings us back to Kaushik’s first three social media metrics. If you want examples of the strategic insights and tactical advice that you can glean from Conversation, Amplification, Applause rates, then take the time to read all 9,438 words in “How to Suck at Social Media: An Indispensable Guide for Businesses.” And, then set aside some extra time to read all 101 comments on his post. If you don’t care how B2C and B2B brands can use these social media metrics on Google+ and Pinterest, then simply skip these sections of his comprehensive post on Occam’s Razor and just read the sections on Facebook, YouTube, Twitter, and Instagram. But, whatever you do, don’t skip the section on the MoR Test. According to Kaushik, “It stands for: Money off Roof test. It is a simple test: Would we create more Social Media activity if we took all the money we are currently investing in Social Media and threw it all off the roof of our office building?”
Hey, if you don’t ask this question, you can be damn sure that one of the CXOs within your company or at your client will ask it. Which brings me to that fourth social media metric, Economic Value.
There’s absolutely no sense to learn how to calculate your Conversation, Amplification, and Applause rates if these metrics don’t help you to improve the economic impact of video marketing on your business. Well, here’s how you can connect the dots. It turns out that a small passionate team was inspired by Kaushik’s post back in October 2011 – and went on to create a one-page app in March 2012 that’s called TrueSocialMetrics. It lets you analyze your Conversation, Amplification, and Applause rates across a dozen social networks, including: Facebook, YouTube, Twitter, Instagram, Vimeo, and Vine. And you don’t need any login credentials to your competitors’ social media pages in order to compare your results with theirs, analyze their social media campaigns, and learn lessons from their best practices. Even more importantly, you can connect your Google Analytics account to TrueSocialMetrics in order to compare the performance and economic value for all your social media accounts and find the most effective social networks for your business.
Hey, don’t take my word for it. Check out some of the case studies on the website. My favorite is the one that looked at the social media sites for the top five American airlines and found that YouTube generated more engagement than Facebook, Twitter, or Google+.
To summarize, there is a way to measure the real active engagement of users with your videos and to leverage that critical data to improve the economic impact of all of not only your video marketing, but also your social media marketing on your business. Ironically, it’s been hidden in plain sight for about four years. But, last week’s column on BuzzFeed’s new metrics enabled me to uncover it – again – for the first time.
Fair use is complicated. Unfortunately for creators, for all of the good the DMCA has led to it has also forced platforms like YouTube to err on the side of caution or risk negative consequences. As a result, false copyright claims and takedown requests often leave creators on YouTube with few options. While they watch helpless, their channel loses monetization or in some cases is completely closed while these issues are sorted out. For bigger channels, this is less of an issue, as they often have a channel manager to ensure that the claims against them are handled quickly.
Smaller channels can have a difficult time getting a hold of someone other than an automatic response bot and an unresponsive claimant can hold a video “hostage” for 30 days simply by not responding. But for those who have been calling for some change, like the creator below, it appears help is on the way.
In the past few weeks, the YouTube community has rallied around creators like GradeAUnderA, I HATE EVERYTHING and the Nostalgia Critic, prompting a response from YouTube CEO Susan Wojcicki:
Thank you @YouTube community for all the feedback. We're listening: https://t.co/xLFmojjegI @GradeAUnderA @ChannelAwesome @IHE_OFFICIAL
— Susan Wojcicki (@SusanWojcicki) February 26, 2016
While lost revenue, blocked videos and closed channels are a major inconvenience, there is some hope that the efforts from YouTube can help alleviate the stresses false claims place on creators who rely solely on the site for income. At the same time, YouTube must protect their status as a “safe harbor” entity with respect to the DMCA. Being a “safe harbor” entity allows YouTube to essentially keep the site up and running in the manner we have all come to expect. Without the ability to be a “safe harbor” entity, YouTube and its creators could potentially face much bigger headaches.
What is YouTube Going to Do?
Based on their post in the YouTube Help Forum, it appears YouTube is at least trying to do right by the community and look into the issues created by false claims. While YouTube hasn’t “seen a big change in the overall rate of removals”, the size of the channels being impacted lately has given the community a fair amount of concern. Traditionally larger channels haven’t had to deal with these type of headaches as often. According to their policy team:
“The good news is that the feedback you've raised in comments and videos on YouTube and beyond is having an impact. It's caused us to look closely at our policies and helped us identify areas where we can get better. It's led us to create a team dedicated to minimizing mistakes and improving the quality of our actions. And it's encouraged us to roll out some initiatives in the coming months that will help strengthen communications between creators and YouTube support.
We'll also make improvements to increase transparency into the status of monetization claims. And of course, as we work to implement these improvements as quickly as we can, we'll continue to take your feedback seriously.”
What Should YouTube Do?
The biggest thing YouTube can do to alleviate this issue is to put more manpower behind manually reviewing claims. A move like that does require a certain level of production from creators to generate the revenue to justify the people supporting them, which also requires YouTube to get better CPMs on ads or find additional success through programs like YouTube Red. The reality is that smaller creators will likely continue to struggle with false claims and that any changes they make will most likely serve the larger channels.
A change that could positively impact the situation is instituting harsher penalties for false flagging and false copyright claims. I’ve heard all sorts of suggestions, but the penalties most often mentioned forget one thing, the content owners always have a right to defend their content. YouTube can’t remove that right, even if they have made false claims. But one thing they can do is institute a system that puts the onus back on the claimants if it can be proven that they abuse the system. In that case, I would suggest YouTube require all of their claims be reviewed manually for a period of 30 days (escalating if abuse continues) and that the claimant be charged for the administrative burden if abuse continues beyond a certain point.
The final issue is probably the biggest for creators, the money. When a video has a claim levied against it, the revenue generated should not be lost. The early view push from subscribers can often generate the biggest chunk of revenue for those with a large audience. That revenue should be held in escrow until the dispute is settled. At that time, the revenue should either be refunded to advertisers or given to the party who won the claim.
How to Protect Yourself as a Creator
One would think and hope that YouTube was a bastion of free speech. It is to some degree but the truth is that the best course of action is to express yourself without the use of somebody else’s content whenever possible. Using only original content in your videos drastically reduces the chances of being flagged for infringements.
I am constantly asked by new creators how much of a popular song they can use in their videos, how much of a clip they can feature and the simple answer is none of it. Any time you use another company or individual’s content in your video you increase the chances of it being hit with a claim. Certainly there are some guidelines that can be followed that allow use in some cases, but even properly used content can get automatically flagged in the current system. As yourself if what you are doing can be done without the use of somebody else’s content. If it can, avoid using their clips or their audio.
I have no personal illusions that the changes coming from YouTube are going to completely alleviate this issue. The fact of the matter is that there is far too much content to be reviewed manually every time and YouTube has their hands tied by their need to remain a “safe harbor” entity with respect to the DMCA. I have hope that YouTube’s response to this issue will be a positive one for the community, mostly because it has to be. While they are clearly still top of the heap in video, their competitors will be quick to scoop up disgruntled talent if this isn’t properly addressed.
Are you a creator that has been affected by a false copyright claim? Let us know in the comments below.
Last year, ReelSEO started what I hope will become an annual event. We looked at some critical data from Tubular Labs about the movie trailers for the eight Oscar nominees for Best Picture – and all the other videos made by creators that mention these trailers by name. Then, we enlisted some old friends from CinemaSins to provide regular ReelSEO readers with some strategic insights that will boost their status as an authentic video marketing experts in time for Sunday’s big Oscar parties. Today, the CinemaSins YouTube channel has more than 1.1 billion views and over 5.4 million subscribers, and believes that “No movie is without sin."
Now, you may already know about the controversy swirling around this year’s nominees for best picture (The Big Short, Bridge of Spies, Brooklyn, Mad Max: Fury Road, The Martian, The Revenant, Room, and Spotlight). Somehow, Academy members, who have been described by The Boston Sunday Globe as “old white men,” overlooked “Creed” (#OscarsSoWhite) when making their nominations in this category.
Nevertheless, you will want a cheat sheet of critical data before you place a last-minute bet in your office Oscar pool. Why? Do you have any idea how much money you could win? Heck, it’s probably more moola than most YouTube Partners make in a year! And during the big Oscar party, you’ll want to be able to point out all the “sins” in the movie trailers for all eight movies that did get nominated for the Academy Award for Best Picture. Why? Hey, there are more than 3 million creators, according to Tubular Labs. So, the odds are pretty good that a couple of them will be at the party and be so impressed with your strategic insights that they hire you on the spot.
Oscars Movie Trailers: 2016 Nominees for Best Picture
First, let’s look at some general data from Tubular regarding this year’s Oscars. As you will see in the charts below:
The view count is higher in last 90 days compared to the year-over-year (YOY) data, but engagement is lower. This could suggest more paid promotion as studios turn to social video platforms to promote their movie trailers for 2016 Oscar nominees for Best Picture.
Feb 15 to Feb 16 = 982 million views. That's a 236% increase YOY - again, suggesting a huge paid promotion push by the studios.
2016 Oscar season content generated more Facebook views (no surprise) but engagement is also much, much higher on Facebook than other platforms, so fans are sharing, liking, etc. Across the last 90 days, and last 365 days, content engagement is higher on Facebook than any other video platform.
Between Nov 2015 and Feb 2016, there were 982M views, and 25.5M engagements for Oscar 2016 content uploaded to the main social videos channels between those two dates. This compares to only 347M views and 7.7M engagements for Oscar content uploaded in that time frame:
Content relating to 2016 Oscar Content uploaded to main social video platforms 11/22/15 to 02/22/16 (All data via Tubular Labs)
And here's the data for 8 movie trailers for the 2016 Oscar Nominees for Best Picture. We can't promise these stats include every official trailer released, or exclude every freebooted one, but here are the key takeaways:
The Revenant and The Martian were by far and away the most engaged, and viewed, movie trailers.
However, The Revenant generated 65% of its views just in the last 90 days - due to Golden Globes, and general buzz around Di Caprio and that bear scene.....
So, based on engagements, will The Revenant win the Academy Award for Best Picture or will DiCaprio win the Oscar for Best Actor in a Leading Role? I don’t know. It’s a mystery.
Best Picture Trailers: Last 365 Days
The Revenant and The Martian pretty much tie for views and engagement when it comes to official trailers - well ahead of the rest of the pack:
Video views and engagement for official movie trailers for 2016 Oscars Best Picture Nominees uploaded in last 365 days. (All data via Tubular Labs)
However, The Revenant picked up the majority of views (65%) just in last 90 days, and engagement hit a peak on Tuesday 12th Jan after Di Caprio won a Golden Globe for his part in the film:
The Revenant Trailer Video Views for content uploaded in last 90 days (All data via Tubular Labs)
CinemaSins: Trailers for 2016 Oscar Nominees for Best Picture
OK, now let's give our former colleagues at CinemaSins a whirl. Once again, they have listed the time code for where his observation should go, given us a brief description of what's happening, and then indicated where the "sin" comes after it. Here goes:
Movie Trailer: Bridge of Spies
1:16 (do you know how people will look at us?--people looking at him on the train) Apparently everyone who rides a train not only reads a newspaper but is reading about the very story that concerns one of their fellow passengers.
1:38 (Inspired by True Events) Which means almost certainly 90% of this didn't happen, but it's an interesting story we don't want to mess up by providing too many facts.
Movie Trailer: Mad Max: Fury Road
0:06 (My world is fire and blood) Here's the sequel you've all been waiting for: the 4th movie in a franchise best known for pre-racist Mel Gibson and something about a Thunderdome which didn't even figure all that prominently in the plot. Everyone who saw the last movie in 1985 is dead now, so bring the kids.
0:23 (orange desert, vehicles riding into picture) Ladies and gentlemen...the orangest picture of the year!
1:31 But wait a minute...is what I'm seeing here...kinda awesome? We'll remove a sin or two if it's even half as good as this.
Movie Trailer:The Revenant
0:13 (DiCaprio running) 20th Century Fox would like to present to you...a movie that we are begging, begging you to give Leonardo DiCaprio his first Oscar for. Hasn't he suffered enough in the arms of hot supermodels?
0:53 (bear attack) I don't care what the real story is or whether the guy in real life survived this bear attack. There is no way this guy survived this bear attack.
0:58 (Inspired by True Events) Which means almost certainly 83% of this didn't happen, but it's an interesting story we don't want to mess us by providing too many facts.
Movie Trailer: Spotlight
0:14 (do you think your paper has the resources to take that on) Have you seen All the President's Men? It's kinda like that movie, but if Nixon were the Pope.
0:42 (Based on a True Story) Which means almost certainly most of this happened in some way, but we dramatized the boredom of working at a newspaper and we changed some stuff not to get sued or owe people money.
Movie Trailer:The Martian
0:14 (Jessica Chastain in frame as Matt Damon talks) Matt Damon AND Jessica Chastain in a science fiction movie!? I haven't seen that in exactly one year, when it was called Interstellar.
1:19 (in your face, Neil Armstrong) Whoa, whoa...where did this sudden rivalry between you and Neil Armstrong come up? You do know he went to the moon and the technology was 50 years behind yours, right? Slow your roll, Will Hunting.
Movie Trailer:The Big Short
0:10 (the whole housing market is propped up on these big loans) This is a story about the heroes of 2008 who bet against the housing market and made tons of money on other people's misery. At least the banks got screwed.
0:47 (and the outrageous mind of Adam McKay) Movie comes from the director of Anchorman, Anchorman 2, and that video starring his daughter as a foul-mouthed landlord.
1:30 (and it's true) Lesson 1 about making a Best Picture contender in 2015 is to base it on something true and then change all the boring stuff to be palatable to a mass-consuming audience.
Movie Trailer:Room
0:50 (truck...) Oh wait...they get out of the room? Well, I guess I don't need to see this movie. The trailer saw it for me! There is nothing else that can possibly happen after that daring escape attempt.
1:24 (Room) Not to be confused with "The Room," which ironically, more people have probably seen despite being the polar-opposite in quality.
Movie Trailer:Brooklyn
0:06 (Fox Searchlight logo) 20th Century Fox is responsible for 4 Best Picture nominees, despite providing moviegoers "Taken 3" earlier in the year.
0:11 (Saoirse Ronan) Starring that one girl whose name you've never pronounced correctly even one time!
0:54 (I really like Irish girls) 2015 movie finally has the fortitude to show a taboo interracial relationship between an Irish girl and an Italian guy. I bet back then this entirely white couple couldn't even sit in a diner without being harassed.
Final Thoughts
So there you go. That should work, right? You should be able to go to the big Oscar party and amaze everyone with your strategic insights. Or, you should be able to make a last-minute bet in your office Oscar pool and clean up with this critical data.
There were over 9.1 million videos uploaded directly to Facebook in January 2016, generating over 212 billion views for around 1.7 million different creators. But which Facebook video creators were the most popular? The 'Most Watched Creators on Facebook' leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the world's biggest social networking site.
Most Popular: Top Facebook Creators January 2016
Once again, the BuzzFeed brand dominated the Facebook video rankings with three of its pages featuring in the top 10 most viewed Facebook video creators chart. With a combined 4.9 billion video views on Facebook last month, BuzzFeed Tasty, BuzzFeed Proper Tasty, BuzzFeed Food, and BuzzFeed Video were the most watched branded pages for the publishing giant in January 2016. Outside the top 10, BuzzFeed SOML (#15), and BuzzFeed Oz (#24) added another 346 million video views on Facebook. BuzzFeed Tasty alone generated an unprecedented 3.2 BILLION views - the most monthly views of any publisher of all time!
Top 10 Facebook Video Creators Top 10 Most Watched Facebook Video Creators January 2016 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content.
500+ videos were uploaded to Facebook under the BuzzFeed umbrella in January. The most viewed video for BuzzFeed Tasty was this walkthrough recipe for 'Pizza Puff Pastry Twists' which generated 146million views, and an incredible 4.3 million engagements. BuzzFeed Food's most popular Facebook video was 'Cake Pops 4 Ways' which generated 97.1 million views, and an 3.4 million engagements.
The Buzzfeed Food brand seems to have found its natural home on Facebook; it posts very infrequently to YouTube, and has only briefly dipped its toe in the water as far as Vine is concerned. In fact, food and drink itself seems to one of the most engaged topics that Buzzfeed creates video content around. The top 20 most-watched videos under the BuzzFeed brand uploaded to Facebook last month were food related!
As well as foodie topics, news and current affairs content always does well on Facebook, as users turn to social media to get the latest updates on breaking events. At #4 and#8 in the rankings for the most watched video creators on Facebook, we have two news sites, all generating views in the millions for their current affairs content.
ALSO ►The Most-Popular Instagram Video Creators: October 2015 Leaderboard
NowThisNews calls itself "mobile news for a social generation", and the publisher is active on YouTube, and Instagram as well as Facebook. In January 2016, it generated 557 million video views on Facebook alone. Although it uploaded footage regarding the extreme weather in the U.S., the world's first vegan butcher shop, and the US Election race, it was this (mildly NSFW) video about a contraceptive implant that that was its most successful, with 29.9million views and 396K engagements.
Facebook Video and Original Content
Tubular's leaderboard of the top 10 most watched Facebook video creators of January 2016 is a curated list that includes pages and brands that primarily upload original content. We feel that is a good representation of the type of creators that are using Facebook as a hub to publish authority content. However, it's fair to say that aggregators of video on Facebook are producing the kind of views and community engagement that even the top brands can only dream of.
Freebooting issues aside, Facebook accounts from UniLAD, Lad Bibile, and many others attract views in the tens of millions each month with the top 10 Facebook compilation accounts generating 8.8billion views in January 2016, compared to 7.7 billion for branded/top original creator views. We took an indepth look at compilation accounts on Facebook and how and why they generate so many views, comments, likes and shares, in this article.
Most-Watched: Top Facebook Video Creators January 2016
Tasty (BuzzFeed) (3.2B Views)
Tip Hero (738M Views)
Tastemade (736M Views)
Now This News (557M Views)
Proper Tasty (BuzzFeed) (453M Views)
BuzzFeed Food (440M Views)
Tastemade Brasil (404M Views)
AJ+ (403M Views)
Buzzfeed Video (365M Views)
NBA (351M Views)
Tune in Every Month for the Most Up-to-Date Stats!
Each month ReelSEO will publish the most up-to-date leaderboard charts from Tubular, so stay tuned! In the meantime, if you'd like to check out the Top 25, please fill out the form below:
Get the Full-List of Top 25 Video Creators on Facebook
