Friday, May 6, 2016

Google updates the Google My Business API to version 3.0

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Google has released version 3.0 of the Google My Business API. This has not yet been announced by Google but you can see version 3.0 marked as new in the changelog and the new features page, it documents the new API. The original Google My Business API was released in December of last year bringing...

Thursday, May 5, 2016

SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Son of Siri: Viv aims to go way beyond today’s digital assistants May 5, 2016 by Greg Sterling Viv hopes to effectively supersede Google as “an intelligent interface...

Son of Siri: Viv aims to go way beyond today’s digital assistants

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Alexander Supertramp / Shutterstock.com There’s a confluence of technology advancements that are dramatically changing “search”: mobile, artificial intelligence, big data and natural language processing. From Siri and Alexa to Facebook M and Jibo, voice UIs and virtual assistants are the future. Ahead...

Google featured snippets now with related topics, extending the information in those snippets

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Google is now showing extended featured snippets, where they add more information to the top featured snippet box for some queries. Featured snippets are often seen in the Google search results when Google is confident they can answer your query by extracting content from a specific web page. Now,...

Wednesday, May 4, 2016

Updated: Google penalizes mobile sites using sneaky redirects

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In October 2015, Google warned webmasters not to trick mobile users by redirecting them to an unsuspecting web site. Well, today, Google announced on Google+ and Twitter that they have been “taking action on sites that sneakily redirect mobile users to spammy domains.” Google issued a correction with...

SearchCap: Google rich snippet spam, AMP report & Bing ads data

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops product rich snippets from airline pricing websites May 4, 2016 by Barry Schwartz Google confirmed they removed the ability for some airline sites,...

Bing Ads makes it easier to segment performance data like time of day and device 

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Performance analysis in Bing Ads just got easier with the addition of a new Segment tab in the campaigns page. You can segment your campaign data by time (of day, day of week, and even by month, quarter, or year), network, device, and top vs. other from the main interface rather than having to navigate...

Google updates the AMP report in the Google Search Console

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Google’s John Mueller announced on Google+ that the Google Search Console report for AMP pages has been updated to provide improve the categorization and “better group similar issues.” It also will now give you more information on the individual problems that Google discovered while crawling your AMP...

Jane Jacobs’ Google Doodle marks 100th birthday of famous NYC community organizer

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Today’s Google Doodle celebrates urban activist and community organizer Jane Jacobs on what would have been her 100th birthday. Known for her research and work around urban development, Jacobs believed a city is at its best when its residents can interact with each other on the streets and patronize...

Performing a manual backlink audit, step by step

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It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious on sites with large link footprints), but because it’s almost always performed when a domain is in trouble. Whether you’re reading this article because you’re...

Brand bidding & PPC optimization: future of brand protection (part 8)

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Welcome to the conclusion of my eight-part series on brand bidding. If you’ve stuck with me this far, you’ve seen why brand bidding deserves the 10,000+ words I’ve written on the topic. As an ad monitoring platform with global reach, The Search Monitor (disclosure: my employer) is privy to a wealth...

5 super-common SEO mistakes content marketers make

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Without a sufficient amount of link authority, Google isn’t going to give your site the time of day. If it seems that despite all your content marketing efforts, the needle just isn’t moving in the Google SERPs, then you’re probably making one of these five avoidable SEO mistakes: 1. Hustling...

AdWords Editor update: Frequency caps, review extensions, display app install campaigns

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The latest update of AdWords Editor includes new capabilities for app marketers and a couple of goodies for everyone else. Display app install campaigns are now available in Editor. You can create and edit a mobile app install campaign for Display from Editor. App extensions are now available...

AdWords Editor update: Frequency caps, review extensions, display app install campaigns

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The latest update of AdWords Editor includes new capabilities for app marketers and couple of goodies for everyone else. Display app install campaigns are now available in editor. You can create and edit a mobile app install campaign for Display from Editor. App extensions are now available from...