SearchCap: Google Location Setting, Save Google Images & Thanksgiving Search Spend

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Drops Change Location Search Filter From Search Results
  Dec 1, 2015 by Barry Schwartz

  Google seems to have dropped yet another search tool/filter, this one for location settings.

• Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago
  Dec 1, 2015 by Ginny Marvin

  Mobile drove over half of paid search clicks on Thanksgiving and Black Friday.

• Google Image Search Lets You Save Images For Later With Stars
  Nov 30, 2015 by Barry Schwartz

  Google brings back starring for saving image search results to your photo collections.

• [Reminder] Live Webcast – Search And The Local-Mobile Consumer
  Dec 1, 2015 by Digital Marketing Depot

  Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper. On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry and YP’s Luke Edson about how national brands can […]

• Don’t Blame The Google Algorithm For Search Traffic Declines
  Dec 1, 2015 by Winston Burton

  Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it’s the result of an algorithm update.

• The Outreacher: Building Links With Social Skills & Science
  Dec 1, 2015 by Garrett French

  What does an enterprise link-building team look like? In his final piece in a five-part series on the topic, columnist Garrett French describes the Outreacher.

• Optimizing For Mobile Search In 2016: A Continuous Process
  Dec 1, 2015 by Jim Yu

  Mobile is continuing to grow, so how can you win in mobile search this coming year? Columnist Jim Yu has some advice.

• Click-to-Call & Paid Search: Best Practices And Secrets From The Pros
  Dec 1, 2015 by Sponsored Content: Marchex

  Research from Google has shown that the most common response to a mobile local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click to call directly from paid search ads to the tune of $4 billion in advertising spend […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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(Some images used under license from Shutterstock.com.)