Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Drops Change Location Search Filter From Search Results
Dec 1, 2015 by Barry SchwartzGoogle seems to have dropped yet another search tool/filter, this one for location settings.
- Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago
Dec 1, 2015 by Ginny MarvinMobile drove over half of paid search clicks on Thanksgiving and Black Friday.
- Google Image Search Lets You Save Images For Later With Stars
Nov 30, 2015 by Barry SchwartzGoogle brings back starring for saving image search results to your photo collections.
- [Reminder] Live Webcast – Search And The Local-Mobile Consumer
Dec 1, 2015 by Digital Marketing DepotSearch must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper. On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry and YP’s Luke Edson about how national brands can […]
- Don’t Blame The Google Algorithm For Search Traffic Declines
Dec 1, 2015 by Winston BurtonWondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it’s the result of an algorithm update.
- The Outreacher: Building Links With Social Skills & Science
Dec 1, 2015 by Garrett FrenchWhat does an enterprise link-building team look like? In his final piece in a five-part series on the topic, columnist Garrett French describes the Outreacher.
- Optimizing For Mobile Search In 2016: A Continuous Process
Dec 1, 2015 by Jim YuMobile is continuing to grow, so how can you win in mobile search this coming year? Columnist Jim Yu has some advice.
- Click-to-Call & Paid Search: Best Practices And Secrets From The Pros
Dec 1, 2015 by Sponsored Content: MarchexResearch from Google has shown that the most common response to a mobile local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click to call directly from paid search ads to the tune of $4 billion in advertising spend […]
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