Google opens Home Services Ads to HVAC services and electricians

Google is building out its Home Services Ad offering. The ads are now available to electricians and HVAC service providers.

The local home services ad product rolled out to the San Francisco Bay area last July.  The ads typically show three providers with ratings, phone number and a call-to-action to Send a request. Users looking for a plumber, locksmith — and now electrician or HVAC provider — can send a contact request to up to three providers through the Google form.

After going through an application and background check process, providers can set up their ad listing in AdWords Express.

Google also announced Home Services Ads are now available in Sacramento.

About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)

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