SearchCap: Apple search ads, Google trending auto complete & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google opens home service ads to HVAC services and electricians
  Apr 15, 2016 by Ginny Marvin

  The local ad product is also now available in Sacramento, CA.

• Google local results get additional search filters on mobile
  Apr 15, 2016 by Barry Schwartz

  Google shows additional search filters for the local pack based on the searcher’s location and history.

• 10 ways link building has changed over the last 10 years
  Apr 15, 2016 by Jayson DeMers

  Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building.

• Search in Pics: Real-life keyword spam, alphorns at Google & more
  Apr 15, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google NYC views: Source: Google+ Google Cambridge #EveryoneWelcome: Source: Google+ Alphorns at Google Switzerland: Source: Google+ […]

• 5 tips for leading a strong PPC team
  Apr 15, 2016 by Jeff Baum

  Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader.

• Report: Google is testing trending topics in auto-complete search results
  Apr 15, 2016 by Barry Schwartz

  A new Google experiment was captured by Mashable’s Samantha Murphy Kelly showing Google showing trending searches in their auto-complete.

• Report: Apple building AdWords-like ad product for the App Store
  Apr 14, 2016 by Greg Sterling

  AdWords for the App Store could be potentially very useful for developers and lucrative for Apple.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

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(Some images used under license from Shutterstock.com.)

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